Apr 2025
In an industry where technical ability alone isn’t enough, what separates transformative digital products from forgettable ones? Behind InspiringApps’ technical solutions lies something more fundamental: a set of values that transform code into meaningful experiences. Our five core principles—empathy, respect, inclusivity, commitment, and integrity—form the invisible architecture behind every solution we create. These aren’t just aspirational words; they’re active forces shaping our work, our relationships, and, ultimately, the impact of everything we build.
Empathy is at the core of everything we do. Beyond understanding technical requirements, it’s about stepping into our clients’ shoes and building solutions that resonate on a human level.
We embrace the whole picture: the pain points, the context, and the opportunities. Empathy helps us create experiences that truly resonate with the people using them.
One of our most impactful projects exemplifying empathy is the Cancer Exercise app, developed in collaboration with Dr. Anna L. Schwartz, a world-renowned pioneer in cancer and exercise oncology. This first-of-its-kind mobile app helps people living with and beyond cancer incorporate exercise into their daily lives. The Cancer Exercise app was nominated for a Best Mobile App Platinum Award and won an AVA Digital Gold Award, but the real success is in how it’s changing lives.
At InspiringApps, empathy drives us to dig deeper. As Brad Weber, our Founder & CEO, explains:
“We encourage our team members to speak up and be comfortable asking ‘why’ while critically examining requirements. This mindset helps us seek the best user experience and guarantees the highest quality of development.”
This approach has been particularly valuable for startups and new products like QuivAR, where we helped refine their vision into a focused, achievable product that won a Best New Technology award at a national archery trade show. By understanding the core needs of their business rather than just implementing a list of features, we were able to deliver a more impactful solution.
Respect is about creating meaningful partnerships. It’s the foundation of our interactions with each other, our clients, and the people who use the products we make.
Respect is more than just good manners. It means valuing the unique perspectives and talents each individual brings to the table. Whether it’s our team or our clients, respect means fostering collaboration through clear communication, mutual trust, and a genuine appreciation for different viewpoints. We’re not just partners; we’re collaborators, and that respect guides everything we do.
When CreatingWE approached us about developing a custom web app, they were looking for more than technical expertise—they needed a partner who would respect their vision while helping them navigate the challenges of digital transformation.
Founded by experts in organizational communication, CreatingWE specializes in helping companies create open, transparent cultures. As their business evolved, they needed a digital solution that could bring their Conversational Intelligence and Catalyst Tools to the next level. The web app helped their coaches maintain solid connections with clients and expanded their international presence by drawing in new businesses from around the world.
Stephanie Mikuls, our Director of Marketing, emphasizes that respect manifests through transparency:
“Encouraging a culture of transparency is a continual, intentional process at InspiringApps. We set and share our goals at the beginning of the year, so our employees feel confident about the future. But we also report on our progress against those goals and continuously encourage feedback.”
This respect for our clients’ knowledge and questions creates an environment where innovation can flourish. As one client noted, we don’t just fulfill requests; we dissect them, aiming to understand context and purpose, a testament to our respect for the partnership.
Inclusivity is a driving force in our approach to product development and workplace culture. We believe digital products should be accessible to everyone, regardless of their background or abilities.
For us, inclusivity starts with recognizing the individual. It means moving beyond one-size-fits-all solutions to truly understand the diverse needs, contexts, and abilities of the people who will use our products. This involves applying universal design principles and prioritizing accessibility, but also digging deeper to create adaptable, personalized experiences where possible.
Designing with specific individuals in mind enables us to consider their unique journeys and potential barriers. As a result, we create digital solutions that are genuinely welcoming and effective for the rich variety of people we aim to serve.
Our partnership with Good Nutrition Ideas produced a meal-planning app specifically designed for people with disabilities and older adults. Following comprehensive accessibility standards (POUR principles), we implemented features like custom profiles, AI-generated voiceovers with captions, dynamic type, and high color contrast, creating technology that truly serves vulnerable populations.
Our commitment to inclusivity is reflected in our team composition. In a historically homogenous industry like tech, we’re working to build a more diverse team that better reflects the communities we serve. At InspiringApps, women make up 50% of our leadership team and more than a third of our employees, which is 20% more than the US average.
Commitment at InspiringApps means giving our full energy and focus to every project. It’s about being relentlessly passionate about delivering high-quality results.
Our commitment is built on a promise to always meet the finish line. Commitment means going the extra mile to ensure that every line of code, every interaction, and every project outcome is exceptional. We pour ourselves into our work because we know that our success is intertwined with that of our clients.
When Heather Margolis approached us with her vision for Spark Your Channel, she was taking a significant risk. As she described it:
“In early 2019, I shot out of bed with an idea for a second company. Channel Maven was doing well, I had an almost one and almost 3-year-old, and I knew that the road would be tough, but I couldn’t help but think there was something there.”
Our team embraced her vision and committed to bringing it to life. We built a powerful custom marketing platform that revolutionized enterprise demand generation. Less than three years later, Heather successfully sold Spark Your Channel to 360insights, one of the largest Channel Incentives Management companies.
Our commitment to excellence has resulted in team stability in an industry known for high turnover. Nearly 40% of our team has worked together for six years or more, creating a deep bench of collective knowledge and experience.
As one team member noted in our Great Place To Work survey:
“I have never worked with such a talented and supportive group of people. Management is sincere, transparent, and ethical, and if anything, I never want to leave!”
This commitment extends to even the most minor details of our projects. The monkii team shared that:
“InspiringApps consistently went above and beyond our expectations, and refused to settle for anything less than the best product. They truly care about their client’s success, and insist upon quality, from how the app looks to the code behind it.”
This dedication has earned us multiple prestigious awards, including Webby Awards, Davey Awards, and Tabby Awards for excellence in app development.
Integrity is the backbone of our work at InspiringApps. We approach every project with honesty, transparency, and a commitment to delivering solutions that stand the test of time.
We believe in being upfront about what we can do, transparent when we face challenges, and always striving for excellence. Whether we’re building complex platforms or simple applications, we’re dedicated to doing it the right way.
Our work with Fidelity National Financial on the inHere platform exemplifies our commitment to integrity throughout the development process. When we began the project, we faced a significant challenge: real estate fraud, a multi-billion-dollar problem that puts consumers at risk. Creating a secure solution required rethinking how real estate transactions are conducted digitally.
The comprehensive platform we developed as a result creates a secure environment for all parties involved in real estate transactions, protecting against fraud through secure communication channels and document sharing. The platform has been incredibly successful, serving over a million users and earning recognition as an honoree in Fast Company’s 2023 Innovation by Design Awards in the Security category.
One of the most rewarding aspects of this project has been the partnership with the FNF team. By maintaining honest communication about technical challenges and possibilities, we’ve built a relationship of mutual trust that continues to drive innovation in the platform.
Our innovation approach is grounded in integrity. We don’t chase trends for their own sake but focus on meaningful advancements that deliver real value.
Stephanie Mikuls, our Director of Marketing, summarizes our approach to integrity in the workplace:
“Approach others with empathy. Make a conscious effort to be open. Empower every individual. Assume positive intent. And constantly seek to improve.”
This philosophy extends throughout our remote team. Like Dan Harris, our QA Analyst who crafts beautiful guitars in his home workshop, our team members bring their authentic passions and personal “North Stars” to their work. As Dan shares in his story:
“Building instruments and writing music allows me to create something beautiful out of nothing.”
This same principle guides our development process, transforming ideas into reality with care, precision, and purpose.
We don’t just build tech. We build change. This focus on meaningful impact is what sets us apart.
At InspiringApps, a strong company culture fueled by empathy, respect, inclusivity, commitment, and integrity is a competitive advantage. It fosters creativity, drives motivation, and builds loyalty, both within our team and among our clients. When we operate from this place of shared values, we create work that not only meets business goals but also makes a lasting positive impact.
We believe in redefining what’s possible in digital solutions by blending technical excellence with a genuine passion for making things that matter. Our projects are designed to create digital experiences that truly innovate, reshaping industries, empowering communities, and improving lives.
For us, technology should do more than serve business objectives; it should empower people, bridge gaps, and create opportunities. We are committed to building socially responsible solutions that make the world a better place, one line of code at a time.
You know it when you see it: design that delivers. The best digital products are intuitive, engaging, and one of a kind. See award-winning examples and more in our branding showcase.
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