Spark Your Channel came to InspiringApps with a gap she'd spotted in the market and a vision clear enough to build on. We became her team. Two and a half years later, she sold the company.
Channel marketing hadn't meaningfully evolved in over a decade. Large technology vendors were still relying on outdated tools to arm their channel partners with marketing content — slow, impersonal, and impossible to scale. Heather Margolis knew the problem intimately. As founder of Channel Maven, she'd lived it. Spark Your Channel was her answer: a platform that would finally bring modern demand generation to the enterprise channel.
What she needed was a technical partner who could keep up with her thinking, build with the future in mind, and treat her vision like their own.
We partnered with Heather from early ideation through full product launch across iOS and Android. Rather than defaulting to a stripped-down MVP, we built to her industry expertise. She knew the market, which meant we could build with real market fit from day one.
The platform gave enterprise vendors a way to push customizable marketing content to channel partners, complete with personalized video intros, branded presentations, analytics, and modern prospecting tools. A patent-pending content customization feature let partners make vendor materials their own without breaking brand standards.
Our development team built with scale in mind from the start, knowing where the product was headed.
“Everyone told me not to build Spark with an outsourced team—that when my team got involved we’d need to rip and replace. Right now I have more faith in IA than I do in whomever I would hire.”
— Heather Margolis, Founder, Spark Your Channel
Spark Your Channel is the kind of engagement that defines what we mean by partnership. Heather had the vision and the domain expertise. We had the technical and design capability to bring it to market. The acquisition by 360insights — one of the largest Channel Incentives Management companies — validated both.
For founders and product leaders building something they believe in, that's the goal: a product good enough to earn an exit.
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