Top 8 Ways To Enhance ROI of Your Enterprise App

10 months ago
Top 8 Ways To Enhance ROI of Your Enterprise App Image

When optimizing your enterprise app’s return on investment (ROI), there is no one-size-fits-all approach. Each business has unique goals and objectives to consider when creating a successful app. However, some key strategies can help any business maximize ROI for an enterprise app.

In this article, we’ll discuss the top eight ways to enhance the ROI of your enterprise app and drive success for your business. From identifying your goals and understanding what you aim to achieve with the app to creating an attractive user interface and gathering customer feedback, this guide will equip you with all the tools you need to ensure maximum success with your enterprise app.

Definition of Return on Investment (ROI)

Return on investment, or ROI, is the gain generated from an investment. ROI calculations estimate how many dollars you will receive in return for each dollar invested. For example, if you invest $25,000 in enterprise app development and generate a profit of $50,000, your calculated business ROI is 200%.

ROI helps business owners understand how well their investments are performing so they can make more informed decisions about where to allocate resources. In addition to increased profits, other benefits of implementing ROI business strategies may include reduced expenses or intangible outcomes such as brand awareness and operating efficiencies.

Benefits of ROI for Your Enterprise App

When it comes to enterprise app development, ROI is instrumental in achieving goals quickly. Using data collection tools, you can gain insights into customer journeys that will enable you to optimize user experiences while driving costs down.

Increase ROI With These Strategies for Enterprise Apps

Creating an app is only the beginning of the journey. Enterprises must focus on increasing software ROI through continuous iteration and improvement to maximize each app’s potential.

Here are the strategies that can help enterprises increase mobile app ROI:

increase roi with these strategies for enterprise apps

1. Identify Your Business Goals

As a business owner or operator, consider how the mobile application will meet user needs and ultimately help you reach your desired outcomes. Whether it’s increasing customer engagement or improving business operations, your goals and mobile app strategy should be clear from the outset.

Furthermore, your objectives should be measurable, achievable, and time-bound so that you have tangible ways of tracking progress and measuring ROI. By taking the time upfront to identify and set realistic goals related to ROI, you can ensure that you’re building an application that serves both users and your bottom line.

2. Measure Performance & Analyze User Behavior

Measuring performance and analyzing user behavior is crucial to any successful enterprise app strategy. It allows you to identify growth opportunities and ensure that your app meets the needs of your users—driving engagement and ultimately delivering increased ROI for your business.

Understanding what metrics matter most is a crucial aspect of seeing tangible mobile app ROI. At its core, metrics must look beyond the surface of conversion rates and provide a deeper understanding of user behavior—how they interact with your app and what areas could use improvement. Understanding what drives performance and engagement will help determine where to direct your resources for maximum ROI.

For example, churn rate can have a direct impact on ROI. Conversely, improving user retention rates by just 5% can produce a 25% to 95% increase in profits and reduce operational costs associated with serving customers.

3. Keep Iterating

One key to delivering ROI with an enterprise app is to keep iterating. Enterprises should regularly evaluate the app’s performance, user feedback, and business needs to identify improvement areas for future development. Constant iteration and improvement of the app ensure that it remains relevant and continues to deliver value to its users.

Enhance App Features

As the business landscape evolves, enterprises must adapt their apps to meet changing needs. By regularly assessing which features resonate with users and which need work, you can better tailor the experience to meet their needs. This will help you achieve your desired ROI and ensure that customers remain satisfied over time.

social media: holding phone with instagram login

Social Media Integration

Social media platforms are an integral part of modern communication and marketing. Enterprises must integrate social media features into their mobile app to leverage this powerful tool for engaging with customers, promoting their brand, and driving sales conversions.

Add Interactive Technology

Interactive technology, such as 3D visualizations, augmented reality, and virtual reality, can provide a unique and engaging user experience. Enterprises can leverage these technologies to showcase their products and services, provide interactive training, and create immersive marketing campaigns.



For example, the free Explore Orion mobile app developed by InspiringApps offers a stunning 3D model, an interactive timeline, a video library of content, interactive trivia—and the ability to send messages to the Moon. The app’s immersive, content-rich user interface shows Lockheed Martin’s historical brand legacy as a leading pioneer in deep space exploration. The in-app experience links the overall brand to help meet key business and marketing goals.

Monitor Progress & Make Adjustments as Necessary

Finally, don’t forget that successful enterprise apps require ongoing maintenance to remain competitive in today’s market. You can ensure your business maintains its edge over time by staying up-to-date on trends, customer demands, and industry best practices.

For example,InspiringApps was tasked with improving existing features, adding new features, building new product lines, and providing continued maintenance for Artifact Uprising, an application that already had a large established user base. The award-winning app expanded to meet the ongoing demands of increasing complexity. In only its second year, the mobile app generated 16% of company revenue.

Artifact Rising app phone closeup

4. Create an Attractive User Interface

As a business leader, you understand the importance of creating an attractive user interface for your enterprise applications. The look and feel of your app is an integral part of the customer experience and plays a significant role in determining whether or not app users will come back again.

Ensure Smooth User Interaction

A smooth and intuitive user interface (UI) and user experience (UX) can make all the difference in user adoption, customer retention, and satisfaction. Enterprises must prioritize UI/UX design to ensure the app is user-friendly, easy to navigate, and visually appealing.

To ensure success, it’s essential to focus on three key aspects when designing your user interface: usability, aesthetics, and functionality. You want to ensure that users can easily navigate the app without feeling overwhelmed or confused. Additionally, it would be best to create an aesthetically pleasing interface that resonates with its intended audience. Finally, ensure all features work as they should to guarantee customers the best possible experience.

Invest in a Professional Design Team

It’s important to remember that the look and feel of your app will play a prominent role in determining its success. A great design team will integrate within the entire app development process, ensuring that your app’s user interface is attractive and functional, providing customers with an easy-to-use experience they’ll want to return to. Investing in the right design team can be the difference between an average ROI and something extraordinary—so we recommend that business owners don’t skimp on this crucial step.

cross-platform apps: apple and android icons outlined

5. Ensure Consistent Quality Across All Platforms

Ensuring consistent quality across all platforms is critical for business enterprises striving to maximize the ROI of their digital platforms. After all, if customers have a poor experience on one platform, it can quickly lead to negative reviews and decreased customer loyalty.

Cross-Platform Development

With the rise of multiple mobile platforms, enterprises must ensure that their app is available on multiple platforms to reach a broader audience of potential customers. Cross-platform apps can increase ROI by reaching more users and providing a seamless experience across different mobile devices.

At InspiringApps, we believe that no matter what device a user uses, they should have the same great experience. Our app developers and designers work to ensure consistency in app design from one platform to another. That way, our customers can be sure they’re providing their customers with the same great experience regardless of which device they’re using.

We create an environment where users are free to explore without worrying about inconsistent experiences across devices—ultimately leading to a loyal customer base and higher returns for everyone involved.



For example, partnering with Fidelity National Financial, InspiringApps helped design and build web, Android, and iOS versions of the inHere® cross-platform app, which has helped over a million users keep their financial futures secure. InspiringApps created an enterprise solution that feels comfortable for users, no matter which platform or device they choose:

  • Our mobile and web teams worked closely to ensure feature parity, delivering a unified solution across Android, iOS, and web browsers.
  • Our design teams reimagined the experience across various device sizes—from phones to large desktop displays.
  • And then, our development teams brought those designs to life using a variety of programming languages and tools—each best for the platform in question.

6. Gather Feedback From Your Customer Base

Your customers are the people who use and interact with your app daily, and they can provide invaluable insights into how you can improve user experience and increase customer satisfaction. By taking the time to understand your customers’ needs and wants, you’ll have the opportunity to create an enterprise app that truly stands out in the market.

At InspiringApps, we believe getting customer feedback is one of the most critical aspects of creating revolutionary products. We understand that incorporating customer feedback into our designs and processes can create something remarkable—an enterprise app that exceeds expectations and provides users with an unforgettable experience.

That’s why we recommend taking a three-step process when gathering feedback from your customer base:

  • Listen to what your customers are saying.
  • Ask for their input on specific topics.
  • Allow them to act on their feedback by providing easy ways to submit suggestions and comments.

app security: colorful padlock graphic

7. Enhance Compliance & Security

Mindful Data Collection

Data collection is crucial for enterprises to gain insights into user behavior, preferences, and needs. However, it is essential to be mindful of data privacy and security. Enterprise mobile apps must include measures to ensure that data is collected securely and ethically and that users know how it is used.

Strengthen Security

A security breach can be extremely costly. With cyber threats becoming more prevalent, security is critical to mobile app development. Enterprises must prioritize security measures such as encryption, two-factor authentication, and secure data storage to protect sensitive information in business apps.

8. Offer Scalability & Speed

“What does scalability mean? It’s the ability to grow your system in a targeted way. It can be about handling more users, more orders, increasing speed, or performance. It can also be behind the scenes: scaling up your ability to bring on more developers, scaling up the automation or breadth of your coding and deployment pipelines. So you can spend more time solving business problems.”

—JOHN SANDOVAL, LEAD WEB ENGINEER | INSPIRINGAPPS, BOULDER CO

Mobile users expect fast and responsive apps. Enterprises must optimize the app’s performance and reduce load times to provide a seamless user experience. This can be achieved through caching, minimizing network requests, and optimizing images.

Enterprises must ensure that the app can handle increased traffic and usage as the user base grows. Scalability is critical for the app’s long-term success, and enterprises must plan and prepare for future growth.

 

“InspiringApps has been an important partner for us for over three years. They helped us create multiple enterprise apps and continue to work alongside us to make enhancements to them as our needs evolve.”

HEAD OF IT, MOLSON COORS INTERNATIONAL

Concluding Thoughts: Business Strategies, Enterprise Apps & ROI

Optimizing an enterprise app’s ROI requires a customized approach considering each business’s unique goals and objectives. However, specific strategies can help maximize ROI for any enterprise app.

Effective strategies include identifying business goals that are measurable, achievable, and time-bound, measuring app performance and analyzing user behavior, iterating the app to ensure it remains relevant, creating an attractive user interface, ensuring consistent quality across all platforms, integrating new features, adding interactive technology, and monitoring progress while making necessary adjustments.

By following these strategies, enterprises can create successful apps that drive engagement and ROI while delivering user value.

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In How to Design Digital Products for Every Generation, we share practical takeaways for any company looking to create a successful digital product—with audience strategy on designing for each generation and designing for all.
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In the digital landscape, white’s expansive nature offers a powerful tool for brands aiming to convey cleanliness, simplicity, and a fresh start while providing a blank canvas for other elements to shine. In digital product design, white’s versatility allows it to create a sense of spaciousness and clarity. Its ability to enhance readability and highlight other elements makes it particularly effective in crafting user experiences that feel clean, organized, and easy to navigate. White excels in: Maximizing readability: Its high contrast with dark text makes it ideal for content-heavy platforms. Creating visual breathing room: White space can reduce cognitive load and improve user focus. Conveying modernity: A minimalist white interface often suggests cutting-edge design. Enhancing other colors: White backgrounds allow other hues to pop, useful for showcasing products or artwork. Projecting professionalism: White can create a sense of efficiency and competence in business-oriented apps. Google’s white search page is like a fresh sheet of paper, ready for your ideas. It’s clean, simple, and puts your search front and center. There are no distractions here; it’s just you and the world’s information at your fingertips. In a web full of noise, Google’s white space is a breath of fresh air. It’s not just a color choice—it’s an invitation to explore, learn, and discover without limits. Brown Brown, the color of earth and wood, embodies groundedness, reliability, and organic simplicity. This warm, natural hue evokes feelings of comfort, stability, and connection to the physical world. In the digital landscape, brown’s earthy character offers a powerful tool for brands seeking to convey authenticity, durability, and a return to basics while providing warmth and approachability. In digital product design, brown’s versatility allows it to create environments that feel both rustic and sophisticated. Its ability to evoke a sense of history and craftsmanship makes it particularly effective in crafting user experiences that feel trustworthy, sustainable, and rooted in tradition. Brown excels in: Creating a sense of comfort: Its association with nature can make interfaces feel more welcoming and less sterile. Conveying durability: Brown can suggest reliability and longevity, useful for productivity or archival apps. Enhancing eco-friendliness: Its natural associations make it ideal for sustainability-focused or outdoor lifestyle apps. Providing visual warmth: Brown can soften harsh digital environments, reducing eye strain. Evoking nostalgia: Useful for vintage-inspired designs or platforms dealing with history and heritage. Etsy’s use of rich brown tones brings warmth and authenticity to its digital interface, fostering a sense of discovery and connection with handmade treasures. This deliberate selection distinguishes Etsy and elevates online shopping to a worldwide marketplace of individual craftsmen. Gray Gray, the perfect balance between black and white, embodies neutrality, subtlety, and sophistication. This versatile hue conveys a sense of practicality and stability while also evoking feelings of elegance and maturity. In the digital landscape, gray’s nuanced nature offers a powerful tool for brands aiming to project reliability, professionalism, and timeless design, though it can also risk evoking feelings of detachment or melancholy if not used thoughtfully. In digital product design, gray’s adaptability allows it to create a wide range of moods and atmospheres. Its ability to recede into the background or step forward as a focal point makes it particularly effective in crafting user experiences that feel polished, balanced, and user-friendly. Gray excels in: Creating visual hierarchy: Its various shades can guide users’ attention subtly through an interface. Enhancing readability: Light gray backgrounds can reduce eye strain without the starkness of pure white. Conveying professionalism: Gray is often associated with seriousness and competence, ideal for business-oriented apps. Balancing vibrant colors: It can serve as a neutral backdrop, allowing other colors to pop. Evoking calmness: Certain shades of gray can create a soothing, distraction-free environment. Gray infuses digital interfaces with understated elegance and functionality. Apple’s macOS exemplifies this, blending minimalism with user-centric design. It fosters focus, boosts productivity, and elevates the operating system’s professional feel. This thoughtful choice transforms daily computing into a streamlined, almost zen-like experience. Through gray, Apple crafts a visual ecosystem where technology and sophistication coexist. This isn’t just any gray—it’s the perfect backdrop for your digital life, letting your content shine while fading into the background. Apple’s strategic use of gray captures the allure of clean, uncluttered design. It’s the silent helper that makes using your Mac a joy, day in and day out, embodying Apple’s commitment to intuitive, elegant user interaction. Multicolor Multicolor schemes embrace the full spectrum of hues, creating vibrant, dynamic, and eye-catching designs. This approach embodies diversity, inclusivity, and a celebration of variety. In the digital landscape, multicolor palettes offer a powerful tool for brands seeking to convey playfulness, creativity, and a wide-ranging appeal that speaks to multiple audiences or services. In digital product design, multicolor schemes allow for creative expression and visual storytelling. Their ability to evoke a range of emotions and associations makes them particularly effective in crafting user experiences that feel energetic, inclusive, and engaging across diverse user groups. Multicolor excels in: Capturing attention: The variety of colors can make interfaces stand out in a crowded digital space. Representing diversity: Useful for platforms that cater to a wide range of users or services. Enhancing brand recognition: A distinct multicolor scheme can become a strong brand identifier. Creating visual interest: Multiple colors can guide users through different sections or features of an app. Evoking positivity: Bright, varied colors often elicit feelings of happiness and excitement. When used thoughtfully, multicolor palettes bring digital interfaces to life, as Microsoft’s Copilot icon demonstrates. The vibrant colors signify the diverse range of capabilities Copilot offers, fostering creativity and adaptability. Copilot redefines the computing experience, offering an intelligent and ever-evolving journey through its multicolor strategy. Battle of the Brands: Industry Examples Color Psychology in the Music Industry: Spotify vs. SoundCloud SoundCloud’s fiery orange and Spotify’s vibrant green exemplify how color can define a brand’s digital identity and user experience. While SoundCloud’s orange ignites excitement for musical discovery and creation, Spotify’s green cultivates a sense of reliability and sophisticated curation. SoundCloud’s branding encourages users to dive into the unexpected, whereas Spotify’s suggests a more refined, tailored journey through the world of music. Both colors serve their respective brands brilliantly. Orange amplifies SoundCloud’s identity as a platform for emerging talent and eclectic tastes, while green reinforces Spotify’s position as a polished, user-friendly service for everyday listening. These color choices not only differentiate the platforms visually but also subtly communicate their unique value propositions in the competitive landscape of music streaming. Color Psychology in the Ride-Share Industry: Uber vs. Lyft Uber’s sleek black and Lyft’s vibrant pink demonstrate how color can shape a brand’s digital identity and user perception in the ride-share industry. While Uber’s black conveys a message of professionalism and reliability, Lyft’s pink communicates approachability and community. Uber’s branding encourages users to expect a seamless, business-like service, whereas Lyft’s suggests a more laid-back, socially conscious ride experience. Both colors effectively serve their respective brands. Black reinforces Uber’s image as a sophisticated, efficient transportation solution, while pink amplifies Lyft’s identity as a friendly, community-oriented service. These color choices not only set the brands apart visually but also subtly communicate their distinct approaches to ride-sharing, helping to carve out unique positions in a competitive market. Creating an Effective Color Palette for Digital Products 1. Understanding Color Theory Before selecting colors, it’s crucial to understand basic color theory. This knowledge provides a solid foundation for creating harmonious color schemes: Analogous: Colors adjacent on the color wheel (e.g., blue, blue-green, green) create a unified look. Complementary: Colors opposite on the wheel (e.g., blue and orange) offer high contrast and visual impact. Triadic: Three colors equally spaced on the wheel (e.g., red, yellow, blue) provide a vibrant, balanced scheme. Monochromatic: Different shades and tints of a single color create a cohesive, sophisticated look. 2. Selecting Your Palette Start by choosing: Primary Color: This should align with your brand identity and evoke the desired emotions. For example, blue for trust (Facebook) or red for excitement (Netflix). Secondary Colors: 1-2 colors that complement your primary color, adding depth to your design. Accent Colors contrast with your primary and secondary colors, making them perfect for call-to-action buttons or highlighting important information. Pro Tip: Limit your palette to 3-5 colors to maintain visual harmony and avoid overwhelming users. 3. Employing Color Theory for Balance Use color theory principles to create balanced, appealing designs: 60-30-10 Rule: Use your primary color for 60% of the design, secondary for 30%, and accent for 10%. Consider Color Psychology: Remember that colors evoke emotions. For instance, green can represent growth or nature, while purple often signifies luxury. 4. Ensuring Consistency Across Platforms Develop a comprehensive brand guide that includes: Color Palette: Primary, secondary, and accent colors with their hex codes. Usage Guidelines: How and where each color should be used. Examples: Show correct and incorrect color usage in various contexts. Ensure this guide is shared across all teams and implemented consistently across all platforms—from your website and mobile app to social media profiles and marketing materials. 5. Leveraging Color Tools Utilize these resources to refine your color choices: Adobe Color: Offers color wheel and harmony rules to create and explore color schemes. Coolors: Generates color palettes and allows you to adjust and lock colors. Colorhunt: Provides curated color palettes for inspiration. Paletton: Offers advanced color scheme designer with preview in website examples. Additional Color Considerations for User-Centered Digital Products Color Considerations: Culture When designing for a global audience, it’s crucial to consider the cultural significance of colors: Red: Symbolizes luck and prosperity in China, but danger or warning in Western cultures. White: Associated with purity in Western cultures but with mourning in many Eastern cultures. Green: Represents nature and environmental concerns in many cultures but is sacred in Islam and can represent infidelity in China. Purple: Often linked to royalty in Western cultures but to mourning in Brazil. Yellow: Signifies courage in Japan, but cowardice in some Western contexts. Always research the cultural connotations of colors for your target audience. Consider conducting user research or consulting with cultural experts to ensure your color choices resonate positively across different cultures. Color Considerations: Accessibility & Inclusivity Ensuring your color choices are accessible to all users is essential for inclusive design: Color Contrast: Aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text against backgrounds Don’t Rely Solely on Color: Use additional visual cues (like icons or patterns) to convey information. Consider Color Blindness: Test your designs with color blindness simulators.  Customization Options: Consider allowing users to customize color schemes or offering a high-contrast mode. Text Overlays: Ensure text is legible over colored backgrounds or images. Resources include ​​the W3C Web Accessibility Initiative (WAI) Guidelines, Colorblind Web Page Filter, and Web Aim’s Color Accessibility Tips and Tools. Testing & Iterating Color Choices Selecting the right colors for digital products is a dynamic process that combines creativity with data-driven decision-making. A/B testing allows you to objectively compare different color schemes by measuring key metrics like engagement and conversion rates. Tools like Optimizely can facilitate these tests. User feedback, gathered through surveys or interviews (via UserTesting, for example), provides valuable insights into emotional responses to your color choices. Heat mapping tools like Hotjar help visualize user interactions, showing whether your colors effectively guide attention to key elements. Analytics tools such as Google Analytics can track user behavior across different color schemes, helping identify effective combinations. Remember, color selection is iterative. Don’t hesitate to make gradual changes based on your findings, and consider seasonal adjustments to keep your design fresh. Combining these methods and maintaining a willingness to evolve will ensure that your color choices effectively serve your brand and users in the ever-changing digital landscape. The InspiringApps Brand Colors When InspiringApps rebranded in 2020, we employed color psychology for our own brand as the design team replaced the original logo’s prominent black, white, and primary colors with a fresh, unique color palette. The new palette features two blues as our primary colors, which ground the design visually and evoke the sincerity and professionalism at the heart of all we do. While accents of magenta and peach help to encapsulate the creative energy and passion our team brings to every project. Read about our own rebranding process and our detailed design decisions here: https://www.inspiringapps.com/rebrand/ Conclusion: The Power of Color in Digital Product Design Color is far more than just an aesthetic choice in digital product design—it’s a powerful tool that can shape user experiences, influence behaviors, and communicate brand values. From the energetic orange of SoundCloud to the sophisticated gray of Apple’s macOS, every color choice tells a story and evokes specific emotions. As we’ve explored, selecting the right colors involves understanding color psychology, considering cultural nuances, ensuring accessibility, and aligning with your brand identity. It’s a process that requires both creativity and data-driven decision-making. Remember, there’s no one-size-fits-all approach to color in digital design. What works for one brand may not work for another. The key is to understand your audience, test your choices, and be willing to iterate based on user feedback and performance data. As you embark on your color selection journey, keep these key takeaways in mind: Use color purposefully to guide user attention and actions. Consider the emotional and cultural implications of your color choices. Ensure your color palette is accessible to all users. Maintain consistency across all touchpoints for strong brand recognition. Don’t be afraid to test and refine your color strategy over time. By thoughtfully applying color psychology principles, you can create digital products that not only look great but also resonate deeply with your users, enhancing their experience and driving engagement.

20 hours ago

AI Artificial Intelligence

Apple Intelligence: Empowering Businesses of All Sizes

Image Source: Apple Newsroom Apple announced its “AI for the rest of us” plan. But what does that mean for the future of digital products in enterprise, mid- and small-sized businesses? In this article, we’ll explore the implications of Apple’s AI strategy and share key takeaways for business leaders navigating the evolving landscape of AI-driven innovation. But first—a little “AI housekeeping.” A Working Definition of AI Artificial Intelligence (AI) focuses on creating smart machines that can learn from data, identify patterns, and perform tasks typically requiring human intelligence. Unlike traditional software solutions that rely on explicit programming and predefined rules, such as “if the customer’s age is greater than X, do this” or “if the bank balance is greater than Y, do that,” AI systems can make decisions without being explicitly programmed for every scenario. Recommendations for Businesses A little over a year ago, Brad Weber, CEO of InspiringApps, spoke with Tim Hayden about AI and more, as the above video captures (for the full conversation, see the playlist AI & Data Privacy: InspiringApps & Brain+Trust webinars). Considering the latest announcements at Apple WWDC 2024, we followed up with Brad to capture more insights and business recommendations. We found that Apple’s approach to intelligence mirrors our own in many ways: seamless integration, user-focused design, privacy, and business efficacy. 1. Focus on enhanced user experiences. Recommendation: Through seamless integration, focus on delivering tangible benefits to users that take advantage of Apple’s AI-driven user experiences, such as personalized recommendations and predictive features. “AI has enhanced the Apple user experience for many years. Has your phone predicted your commute time to work when you are a few blocks away from home? Has your watch calculated the total yards of your swim workout and broken down the distance by stroke? Both features (and many more) are driven by AI, but Apple treats that as an implementation detail users don’t need to know about. They should just experience the surprise and delight.”—BRAD WEBER, INSPIRINGAPPS CEO Most people have experienced AI without realizing it. “Hey Siri, read my messages” is a prevalent example of AI in everyday life. With Apple adding more ways to engage with app functionality through Siri and system-level features, properly defining and configuring App Intents may become a new strategy for businesses to ensure their in-app content and services are discoverable and intelligently integrated into users’ queries and workflows. For example, the improved typing interface with Siri could make Apple devices and apps more accessible for users with certain disabilities or situational impairments that make voice input challenging. If these intelligent features prove useful for accessibility, businesses may be able to reach and serve a broader audience. Businesses using messaging platforms for customer engagement could also leverage the new intelligent writing and summarization tools to streamline communication and quickly synthesize key points from lengthy customer inquiries or feedback, improving response times and quality. 2. Prioritize user privacy. Recommendation: Be transparent about data collection and usage, give users control over their data, and take every precaution to protect user information. AI enables computers to tackle complex problems and operate in the “gray areas,” where they can develop their own solutions based on the given goals or outcomes. To achieve this, AI relies on extensive data to effectively train models and make precise predictions or decisions, such as identifying objects in images or determining the optimal course of action in a given situation. This reliance on large datasets for training AI models raises important questions about data privacy and the implications of using personal information in developing AI systems. “With the new generative AI features in iOS 18, Apple will continue to prefer the privacy of on-device processing. When server capabilities are required, limited data is sent to Apple, and none of it is stored beyond the current ‘session.’ And if Chat GPT (and other engines/providers in the future) are beneficial, users will explicitly approve each data share. It is highly unlikely that any user-identifiable data will be sent to OpenAI as part of those interactions unless the user specifically opts in with their OpenAI account details.”—BRAD WEBER, INSPIRINGAPPS CEO In short, Apple’s commitment to privacy is a key differentiator, and businesses should follow their lead. 3. Consider Swift 6 adoption. Recommendation: Consider adopting Swift 6 for your development projects to reach a wider audience and streamline your development processes. “I’m excited to see Apple’s Swift 6 push on Windows and Linux, including improved Swift language support in Microsoft’s Visual Studio Code editor. Our team enjoys Swift development, and the language’s safety features have definitely reduced incidents of crashes on Apple devices. I look forward to those same benefits on other platforms.”—BRAD WEBER, INSPIRINGAPPS CEO 4. Stay adaptable. Recommendation: Businesses should explore the full spectrum of AI and machine learning technologies to find the most effective solutions for their specific needs. From predictive analytics and recommendation engines to computer vision and natural language processing, there are numerous ways to harness intelligence to benefit users and drive business growth. “It’s important to remember that generative AI is not the only form of AI. Although it has captured headlines for the last year or two, there are loads of other ways to benefit users with the thoughtful use of AI and ML.”—BRAD WEBER, INSPIRINGAPPS CEO Advanced predictive analytics can provide valuable insights into future trends and user behaviors. Intelligence can use data analysis to predict popular features, design elements, and evolving user needs. This foresight can inform decisions, helping to create digital products that meet current user expectations and are well-positioned to adapt to future demands. Smart Business Moves Apple’s advancements present both opportunities and challenges for businesses of all sizes. By focusing on seamless integration, user privacy, and delivering tangible benefits through smart algorithms and machine learning, businesses can position themselves for success. The key is to approach all development decisions with a user-centric mindset, focusing on how technologies can solve problems, streamline processes, and create meaningful benefits for your target audience. In other words, always prioritize creating value for your users. Further Reading & Resources Gartner: Learn To Build an AI Strategy for Your Business Apple: Machine Learning Research InspiringApps & Brain+Trust: AI & Data Privacy Webinar Recap

1 month ago

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