The challenge with through-partner demand generation is that it hasn’t evolved in more than a decade. In fact, channels tend to be 3-5 years behind when it comes to through-partner demand generation. Spark Your Channel™ recognized the need for change and aimed to provide a simpler, more effective solution for businesses, their channel partners, and their sales teams—no small task. 

The app enables large technology vendors to arm their channel partners with tools to manage marketing campaigns with automated personalized content, analytics, and modern prospecting best practices. Spark believed it was important that their clients have an integrated experience for creating and pushing content out to their partner channels, who in turn customize the materials as collateral in their own campaigns to the ultimate buyers.

Our team crafted a unique, patent-pending solution that allows channel partners to customize videos and presentations by adding intros, “outros”, smart tags, and logos to original content from their vendors.