Top App Performance Metrics To Monitor

10 months ago
Top App Performance Metrics To Monitor Image

Even the most thoughtfully developed apps will need to evolve, and one effective way to spot opportunities for improvement is through application performance monitoring.

Application performance metrics fall into several categories, each providing a unique look at app performance and areas for improvement. We believe it’s essential to be keeping an eye on user acquisition, user engagement, and customer satisfaction.

  • User acquisition metrics reveal the success of your marketing efforts, monitoring things like the number of downloads and users.
  • Engagement looks at user experience and how users interact with the app, from how long the average person spends in the app to user turnover rates.
  • Customer satisfaction measures how successfully an app meets user expectations and the likelihood of a user recommending the app.

We’ll look at each of these app performance categories and talk about key metrics to gauge how your app is doing in each of them.

App Performance Metrics for User Acquisition

User Acquisition Metrics

App performance metrics related to user acquisition provide valuable insight to help you focus your marketing budget and tap into new customer bases.

Acquisition metrics range from app store rankings to insights on how users became aware of your app.

Services like, APPLyzer, and Adjust can help you monitor app acquisition metrics.

App Store Ranking

A primary acquisition metric is app store ranking. Ranking refers to the visibility of an app when a user searches for it in the app store. A high ranking means an app appears within the top search results.

Ranking matters most for iOS apps because Apple uses a search algorithm that places higher-ranked apps first. App ranking is increased through:

  • Optimized keywords.
  • Positive user reviews.
  • Regular updates.

Number of Downloads

Number of downloads represents another critical acquisition metric. This measurement links directly with the extent of app reach.

As it sounds, the number of downloads tracks how many mobile app users install an app onto their device. Low numbers of installations could mean that marketing campaigns need to be further tailored or that the app could use an upgrade.

App Attribution

It’s also helpful to track the sources that lead users to discover your app, a metric called app attribution. Attribution provides a glimpse at the success of marketing efforts by enabling you to know what sites or promotions generated higher click-through rates and downloads.


One additional metric we like, viralness, reveals the number of new users brought in by a typical current user. This is a handy metric for many social consumer apps. You have a lower cost per acquisition if you gather new users from viral sharing rather than through direct marketing.

Viral acquisitions also tend to engage more because they interact with friends and family vested in the app. In-app promotions that reward current users for referrals can help increase viral reach.

App Performance Metrics for User Engagement

User Engagement Metrics

User engagement metrics measure the value customers get when using an app. These performance metrics are worth tracking for most types of apps. The data provides information about the activity level of consumers and flags potential pain points.

Tracking user engagement metrics can help developers view user behavior patterns and improve an app’s usability.

Tools to track user engagement metrics include Google Analytics, Mixpanel, and Firebase.

Active Users

Time factors heavily into user engagement and helps measure customers’ activity levels. Metrics for user engagement include daily, weekly, and monthly active users (DAU, WAU, MAU), which gauge the number of users within a time period.

“Active” can mean anything from opening the app to posting and engaging with content. However, app experts tend to look at the DAU ratio to MAU (“stickiness”) rather than the individual metrics. This ratio shows the number of days in a month that users return to the app and provides a more accurate look at active users.

Retention Rate

Retention, one of the most important app performance metrics, shows how many users return to the app at least one time. The metric is often evaluated at 30, 60, and 90 days.

While good retention rates vary by industry, it’s obvious that the higher the number, the better. It’s a strong indicator that users value the app. In another post, we discuss how to keep users engaged with your app.

Churn Rate

Churn rate offers the opposite performance metric to retention: the percentage of discontinued users. Understanding when users churn in the lifecycle is critical to addressing potential engagement problems.

If users churn soon after installation, the app might have technical problems like frequent crashes, an unfixed bug, or other application errors. Losing long-term users can indicate that the app provides only short-term value or doesn’t meet expectations.

Visits & Views

Both average visit time and screen views per visit are also useful application metrics to evaluate end-user experience. Average visit time shows how long users engage with the app in one visit, while screen views per visit records the number of screens clicked in a session.


Session length tracks an individual, continuous experience in an app. It is the time duration between when a user launches and stops using or leaves the app. Session length is a good indicator of your app’s engagement. According to mobile marketing statistics, the more time a user spends on the app, the better. However, you may also want to look at session length in terms of the number of app crashes and uninstalls and see if there is a correlation.

Session depth reveals how far along the user path someone travels before closing the app; for example, going from browsing to making an app purchase may correlate with greater session depth than logging in to check for content updates.

Likewise, app session interval, which measures the period of time between two consecutive sessions, offers additional insight, enabling you to measure how attached users are to your app.

App Performance Metrics for Customer Satisfaction

Customer Satisfaction Metrics

The final category of app performance metrics deals with customer satisfaction, which shows consumer preferences and expectations. User satisfaction metrics include user ratings and reviews, in-app feedback, and satisfaction surveys.

Examining these metrics can provide a deeper understanding of what customers want from your app and allow app developers to hone features and in-app support to better meet user needs.

Appbot, appFigures, and Lookback all provide app metrics on customer satisfaction.

Reviews & Ratings

Reviews and ratings can provide incredible, actionable insights to your business about what additional features and improvements would be valuable. They also have significant power to influence acquisition.

App store reviews affect app store ranking, so maintaining a positive score improves the visibility of an app. According to Alchemer, peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.

In-App Feedback

Collecting in-app feedback about bugs and usability problems can often help avert negative public posts by allowing you to quickly fix any issues. Feedback can be gathered via chat systems, email contact forms, and surveys. In-app feedback reaches customers actively using the app and requires no outside windows or web browsers, streamlining the process for users.

A particular type of in-app feedback, rating metrics, can complement customer reviews. If an app user provides a positive rating, you can prompt them to leave an app store review, helping your ranking.

Final Thoughts

These highlighted app performance metrics only scratch the surface of the quantitative and qualitative data you can gather about an app. With the overwhelming number of mobile app metrics you can track, picking and choosing the critical metrics for your app can prove challenging.

Understanding which metrics are most relevant to your business goals is key to succeeding with your digital product roadmap.

To unlock the full potential of your app’s performance, contact an app development expert like InspiringApps for guidance and insight. Together, we can shape a future for extraordinary app experiences.

Download our free eBook

InspiringApps: A Business Perspective on Building Mobile Apps was written to help you evaluate ideas and turn the best ones into a genuinely successful app for use within your company or for consumer sale.
Recent Posts

Digital Product Development

Apple TV: The Unsung Hero of Digital Signage

In developing digital products over the past 15-plus years, we’ve seen a lot of technological trends come and go. But Apple TV is one platform that has consistently flown under the radar yet proven its mettle. The way we communicate with our audiences is constantly evolving. Traditional static signage is losing its edge, and businesses are seeking dynamic, engaging solutions for digital signage. Enter Apple TV — this little box packs a serious punch. Digital Signage Powerhouse With Apple TV, you can develop custom digital signage solutions that blow the competition out of the water. From the user interface to the content you display, custom Apple TV solutions enable you to create a digital customer experience that elevates your brand. These configurations connect seamlessly with your existing data sources, ensuring real-time information and a dynamic display that reflects your unique needs. And you maintain control over your digital signage network remotely. Innovative Use Cases Take the example of the commercial solar power client we worked with. Their car dealership customers want to showcase the real-time solar power production of their rooftop installation to demonstrate the dealership’s commitment to clean energy when selling to EV buyers. We designed and developed a sleek, unattended kiosk application that runs on Apple TV and displays this information in a visually stunning, dynamic way. We’ve seen Apple TV powering interactive digital signage in restaurants, showrooms, and even corporate offices. The opportunities for creativity and customization are often untapped. Apple TVs provide the flexibility to create engaging experiences for any industry. Dynamic Data Integration Custom Apple TV configurations go beyond displaying static images. Digital signage via Apple TV seamlessly connects with your data sources, allowing you to showcase real-time information like sales figures, energy production, or appointment wait times in healthcare facilities. Imagine stock tickers updating in real-time for financial institutions or dynamic restaurant menus that adjust based on current ingredient availability. Interactive Experiences Engage your audience with interactive elements. Customers in showrooms can use their smartphones or tablets to trigger augmented reality displays on product displays, revealing detailed specifications or 3D models. Employees can interact with digital wayfinding systems in corporate offices to find meeting rooms or navigate the building. Content Personalization Target your message to reach a specific audience based on demographics or real-time data. Imagine retail stores displaying personalized promotions to customers using their loyalty cards or healthcare facilities providing targeted information based on a patient’s specific needs. Internal Communication Boost employee morale and keep your workforce informed with real-time company news, updates, and recognition programs displayed on lobby screens or breakroom TVs. Or, streamline the onboarding process and provide ongoing training opportunities with interactive video tutorials and presentations accessible on demand. Security Features When showcasing sensitive information, security is paramount. Apple TV boasts a robust security foundation with features like app sandboxing and regular updates. Custom development allows us to build upon these strengths and tailor security measures to your needs. Client Recognition InspiringApps’ client, Freedom Solar Power, is a company dedicated to sustainable energy solutions. Their innovative ‘Power Window’ Apple TV app was featured in Toyota’s booth at the 2024 National Automobile Dealers Association (NADA) trade show in Las Vegas as an important component in meeting Toyota’s 2050 Environmental Challenge. Digital Signage for All As veterans of digital product development, we see Apple TV as the unsung hero of the digital signage world. If you want to elevate your organization’s visual communications, you might look closer at this little powerhouse. With Apple’s continued investment in the tvOS platform, we’re confident that we’ll see even more innovative use cases emerge in the years to come.

3 months ago

Business & Strategy

How Company Culture Drives Innovation in App Development

In today’s fast-paced, high-demand digital world, clients expect app development agencies to deliver highly innovative and top-notch solutions—an impossible task without the right people working. Companies that prioritize creating creative workplace cultures are well suited to hire and keep talent that drives productivity, teamwork, and respect.  A company’s culture is critical to its success in the app development industry. This blog post explores how an innovative workplace culture within an app development agency can lead to better solutions and experiences for digital product owners. What is innovative company culture? An innovative company culture is a collaborative environment that encourages out-of-the-box thinking and fosters a spirit of exploration and experimentation. It’s a paradigm that values diversity and inclusion, understanding that unique perspectives are the bedrock of originality and innovation. A supportive company culture: Practices clear communication and mutual respect, creating a space where everyone feels heard and validated. Emphasizes creativity and intellectual curiosity, encouraging employees to challenge norms and create disruptive solutions. Trusts employees, cultivating a landscape where individuals feel safe to express ideas without fear of judgment or ridicule. Shies away from office politics, focusing on collective progress rather than individual agendas. More and more employees are seeking this innovative and empowering company culture. A recent study by Glassdoor found that 77% of job seekers consider company culture before applying for a job, and 56% of employees rank culture as more important than salary. These numbers indicate a shift in the job market, with employees prioritizing personal growth, creativity, and job satisfaction over financial remuneration. This shift changes how companies attract talent and significantly impacts team synergy and client satisfaction. How Company Culture Fuels Innovation Among App Development Employees Consider a high-performing app development team. Behind their success, you’ll often find a vibrant, supportive company culture providing the backbone for their achievements. This culture doesn’t just exist; it actively molds, empowers, and inspires the team in key ways. Employee Longevity & Retention A positive company culture: Fosters employee loyalty. Boosts morale. Reduces turnover rates. Leads to a more dedicated, efficient, and satisfied workforce. This culture is a noteworthy factor in retaining talent and attracting new, competent employees, thereby contributing significantly to an organization’s success and efficiency. At InspiringApps, we prioritize building a workplace culture that inspires creativity and empowers employees to innovate and contribute meaningfully. All these facets of the company culture allow our team to thrive and grow at the company, leading to long tenures. Nearly 40% of our team has worked together for six years or more.  A statement from an InspiringApps team member on our recent anonymous survey illustrates the power of culture to impact retention: “I have never worked with such a talented and supportive group of people. Management is incredibly honest, transparent, and ethical, and if anything, I never want to leave!” Collaboration, Teamwork & Respect Maintaining respect in the workplace and presuming the best of your teammates is essential for any successful company. Errors are usually a result of process problems, not people, and a good company acknowledges that to make room for understanding and learning rather than blame and defensiveness. This approach significantly reduces the negative impacts of office politics on team dynamics, fostering a more supportive and collaborative atmosphere. An environment where each member feels valued, heard, and judgment-free, truly fuels innovation. When people feel safe to think differently, take calculated risks, and push boundaries without fear of retribution, they can contribute to creating innovative products that resonate in the marketplace. InspiringApps values teamwork and collaboration, with employees contributing in good faith and focusing on producing the best work. The absence of politics and the encouragement of mutual respect create a positive atmosphere where everyone’s voice is valued. In another quote from our recent employee survey: “Management finds the best people to hire in every department. Mutual respect is genuine among all team members.” Impact of Positive Company Culture on Clients A vibrant and positive company culture benefits employees and profoundly impacts clients. When employees are motivated and respected and work collaboratively, it translates into their work and service quality. Clients receive exceptional quality products and services, building trust and strengthening relationships. The energy of a positive work environment permeates through every interaction, making clients feel valued and appreciated in a few specific ways. Client Benefits of a Positive, Supportive Culture Good communication with app partners brings clients a significant business advantage. Working with a flexible, positive, and problem-solving-oriented team ensures that client needs are accurately understood, prioritized, and effectively addressed, resulting in tailored solutions that align perfectly with their business goals. This transparent, open, and consistent communication minimizes misunderstandings, reduces project delays, and increases efficiency. It fosters a synergistic relationship in which clients are regularly updated and are part of the decision-making process, thereby nurturing trust and satisfaction. Ultimately, these elements contribute positively to the client’s bottom line, as the more accurately the solution addresses their needs, the greater the return on their investment.  InspiringApps’ style brings these benefits to the forefront. While bringing an outside expert perspective, our honest approach to problem-solving helps propel solutions forward. For example, our client, Fidelity National Financial, commended our collaborative approach: “We appreciate that the InspiringApps team is straightforward and honest. If there’s something we’re doing that doesn’t make sense, or that’s hard, we just have conversations about it. No games, no dancing around it—you just tell us, and we work through it together.” Client Benefits of a Collaborative Culture In many situations, clients who partner with app development companies boasting a robust collaborative culture enjoy amplified project success. Having access to a top-tier talent pool, they are privy to the best and most innovative ideas coming to the fore. This collective talent shares many perspectives, brainstorming ways to approach the project to optimally meet the client’s vision and goals. The collaborative culture ensures that the team is not merely ticking off a task list but engaged in a continuous process of ideation, refinement, and innovation.  At InspiringApps, our culture results in a bespoke solution that encapsulates the client’s unique needs and aspirations, far exceeding a standard, one-size-fits-all product. As a recent InspiringApps client, Good Nutrition Ideas, stated: “Working with the InspiringApps team of designers and developers was an excellent first app experience for us. They were already familiar with accessibility issues in apps and app development, and they continued to learn and deliver on this app directed at people with disabilities. We anticipate working with them again, which is the best recommendation there is!” Supportive Company Culture: A Win for Employees & Clients An innovative workplace culture within an app development agency is vital in creating better solutions and experiences for digital product owners. Creating a supportive work environment emphasizing teamwork, innovation, and respect leads to a highly motivated, engaged, and productive workforce. Moreover, these qualities lay the groundwork for creating a solid foundation for employees’ personal and professional growth, resulting in an overall positive experience both for employees and clients. At InspiringApps, we remain committed to fostering an exceptional workplace culture, driving employee engagement and productivity, and developing innovative solutions. We’re proud that, as a result, we’ve been Certified™ by Great Place to Work®  for three consecutive years. Discover how culture fuels everything we do by viewing our Inspired Employees Make InspiringApps series.

6 months ago

Blog Categories
App Marketing
Business & Strategy
Client Projects
Culture & Innovation
Digital Product Design
Digital Product Development
Digital Products
InspiringApps News
Mobile Industry