Highlights from Adobe MAX 2019

1 year ago
Highlights from Adobe MAX 2019 Image

Last week was the annual Adobe MAX conference, and, as always, there were numerous highlights. For those unfamiliar, Adobe is a software company focused on the creation of multimedia and creativity software products. The designers at InspiringApps use many of the products Adobe offers including Photoshop, Illustrator, Adobe XD, and After Effects.

Adobe strives for continual improvement of their product offerings, and we consider it critical to to stay current on the latest enhancements. One of the ways we do this is by attending the Adobe MAX conference. The conference was held in Los Angeles again this year, hosting graphic, web, and UX designers, as well as art and creative directors, illustrators, photographers, and video professionals.

Highlights from Adobe MAX

The conference promised to “fill your brain and inspire your heart to get excited to go create” and it did just that. One of our highlights from Adobe MAX was the keynote address, during which they shared an overview of new features in each platform. Enhancements that may seem like little things are actually a big deal for designers and garnered much applause at the conference. For example, speeding up the time it takes for a file to open from 6 seconds to instantly was much appreciated by the crowd.

Adobe also spoke of their artificial intelligence (AI) and machine learning technology called Adobe Sensei. The power of AI is being incorporated into all of their software applications to make them work more intuitively. One of our designers stated that it “seemed like magic” because the software can learn to make informed decisions to help with effortless creation.

Another one of our highlights from Adobe MAX was simply the great sessions all throughout the day; they provided detailed instruction about new innovations in applications that we use regularly. We were thrilled to learn more about:

  • How to use After Effects to hone our skills in controlling the speed, motion and acceleration for smooth animation creation. We’ll use these skills for client logo animation and design for web delivery to ensure smaller files and quicker animations. We also got the added bonus of finding out how to use After Effects Lightning effects for video which was also great.
  • How to incorporate Project Aero into our work to allow our clients to see their ideas come to life using Augmented Reality (AR). Project Aero is Adobe’s powerful AR authoring tool that helps designers create immersive content.
  • Character animation and how to make characters walk and talk. Adobe Character Animator is part of the Creative Cloud – a suite of applications Adobe offers for graphic design and development – and will help us design engaging character graphics more easily.
  • Animation for user experience using motion and meaning. This session helped us realize the importance of prototyping for both our clients and our development team. In the recent past, the tools were not available to quickly and easily prototype, but the advancements will help us create prototypes in a way that we weren’t able to before.

Adobe MAX Character Session

Adobe also offered opportunities to learn directly about planned future innovations. We enjoyed the “Meet the Teams” session where we got to talk with the developers working on the Adobe software suite and request features that will help us in the future. It was also great to attend the annual “Sneaks” event, hosted this time by the entertaining John Mulaney, where they provide a sneak peek of what engineers are working on currently. Even though some of the products are not yet fully developed, it was encouraging to see what’s ahead.

Adobe MAX Sneaks

We’d be remiss if we didn’t note that another highlight from Adobe MAX was the incredible roster of noteworthy celebrities, including M. Night Shyamalan, Billie Eilish, and Dave Grohl. They spoke about their personal inspiration and use of graphics, videography, and photography in their work.

All in all, the Adobe MAX conference was a fantastic opportunity to increase our skills in the Adobe suite of products. We took away many tips, tricks and resources to share, with the greater goal of improving our design skills to create beautiful user experiences.

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Our Founder and CEO, Brad Weber, recently joined the Building to Scale podcast with Admentus hosted by Jeff Chastain to talk about his entrepreneurial experience in building a remote team. Learn from Brad’s experience as he shares some of the growing pains and successes he’s had while building a successful company. Specifically, Brad tells us the important role that shared values and culture can play in building a remote team. Watch the Full Interview Quote From the Interview “We put a lot of energy and effort into supporting our team—their personal and professional growth. We’re very supportive of one another. I want people to continue to learn for their own benefit, and I want us to be able to celebrate the successes of each of the individuals on our team.” BRAD WEBER About Admentus Jeff Chastain is the Founder of Admentus, Inc—a business coach consulting firm helping business leaders gain clarity and attain more of what they want from their business. With 15+ years of experience, Jeff helps businesses develop solid foundations to perpetuate growth. Admentus coaches business leaders with a proven set of disciplines and tools to gain clarity in their business—ultimately resulting in a more profitable and scalable business.  About Brad Weber Brad Weber has more than 25 years of software development experience. Brad received his MBA from the Leeds School of Business at the University of Colorado and spent several years with Accenture before striking off on his own adventures, including the successful founding of four different technology companies. With a passion for software artisanship, Brad founded InspiringApps to build a team that could tackle larger app development challenges than he was able to handle on his own. His leadership creates an environment where the most innovative digital products continue to come to life. About InspiringApps App development that makes an impact. InspiringApps builds digital products that help companies impact their employees, customers, and communities. Yes, we build web, mobile, and custom apps, but what we offer is something above and beyond that. What we offer is inspiration. Our award-winning work has included 200+ apps since the dawn of the iPhone. Our core values: integrity, respect, commitment, inclusivity, and empathy. Our guarantee: finish line, every time, for every project. Get in touch at hello@InspiringApps.com. Say Hello on Social LinkedIn: https://www.linkedin.com/company/InspiringApps Facebook: https://www.facebook.com/InspiringApps  Instagram: https://www.instagram.com/InspiringApps

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