From Widgets to Vision Pro: The Future of Apple Development

1 year ago
From Widgets to Vision Pro: The Future of Apple Development Image

In this article:

  • Apple WWDC provides annual inspiration for teams to create new mobile designs and applications.
  • Interactive widgets will be available on iPhones, iPads, Apple Watches, and Macs with the introduction of iOS 17.
  • Vision Pro headsets offer an immersive experience powered by an M2 chip found in the latest MacBooks and support iOS & iPad OS apps as well as gaming and streaming.
  • SwiftData provides a data persistence framework that works with SwiftUI to make it easier for developers to add data-handling features to their apps.
  • Generative AI is not yet available on Apple products but is likely in the future when language models can run locally without relying on a server.

Apple WWDC 2023—Reflections From InspiringApps CEO Brad Weber

Google I/O and Apple WWDC enable the InspiringApps team to envision what’s next in store for app development. We gain valuable insights and apply that knowledge to support our clients with the latest technology innovations.

I’ve developed apps for Apple’s platforms for decades, so WWDC is my focus in this blog. I look forward to the conference each year because it brings me excitement and creativity as I (and the rest of our team) consider how we might enhance your apps and create new ones to take advantage of newly announced capabilities.

The Power of Apple’s WWDC: Embracing New Capabilities

Interactive Widgets

iOS 17 Apple Interactive Widgets

If you see the weather or your calendar on the home screen of your iPhone, you know what a widget is. They are small, glanceable windows into some core functionality of an app. They have historically not been interactive except for supporting a tap to open the corresponding app. But in iOS 17, developers can add support for button taps and other interactions. And widgets will run on iPhones, iPads, Apple Watches, and Macs (with an iPhone nearby).

Vision Pro: Immersive Gaming & Productivity

Wwdc23 Apple Vision Pro

Vision Pro is Apple’s new “spatial computing” headset. Although they resemble AR/VR (i.e., mixed reality) goggles from Meta and others, Apple has a different long-term vision for the product line. Where other products focus on gaming and entertainment, Apple is making a clear push toward productivity. Powered by the same M2 chip that drives Apple’s latest MacBooks, it can run iOS and iPad OS apps in addition to gaming and streaming immersive movies. Understandably, many balk at the $3,499 price tag. But if you consider Apple’s plan to replace your laptop and multiple external displays, the price feels more appropriate.

For the benefit of all of their platforms, including Vision Pro, Apple is pushing to attract top-quality games to their ecosystem—both for brand new games and popular titles available only on Windows and consoles. With the addition of a migration toolkit, we will likely see exciting titles ported from Windows.

SwiftData Gets More Robust

Swift Data Robust Apple Development

The primary audience for the keynote address on Monday was the press and the general public. But throughout the week, there were almost 200 shorter sessions that dove into the details of the many new tools and features that help us create even higher quality, immersive, delightful experiences for users.

One of those new tools is SwiftData. In 2019, Apple introduced SwiftUI, a new framework for developers to create user interfaces quickly and consistently across platforms. I’m very excited about this year’s introduction of SwiftData—a data persistence framework for on-device and iCloud data storage that works seamlessly with SwiftUI. It builds on the long legacy of CoreData but makes it much quicker and easier for developers to add very robust data-handling features to our apps.

Generative AI & Data Privacy

Apple’s recent announcements have generated a lot of interest, but it’s worth noting what they didn’t reveal. Some have criticized them for not jumping on the AI bandwagon like their competitors. 

However, Apple has a different approach. They’ve integrated machine learning and artificial intelligence into their operating systems and apps, but they haven’t made any major announcements about generative AI yet. This is likely because they prioritize protecting user privacy, and they’re waiting until their language models can run locally without relying on servers. 

For more information about AI and data privacy, you can watch the webinar I hosted with Tim Hayden of Brain+Trust Partners:

About Brad Weber

Brad Weber has more than 25 years of software development experience. Brad received his MBA from the Leeds School of Business at the University of Colorado and spent several years with Accenture before striking off on his own adventures, including the successful founding of four different technology companies. With a passion for software artisanship, Brad founded InspiringApps to build a team that could tackle larger app development challenges than he was able to handle on his own. His leadership creates an environment where the most innovative digital products continue to come to life.

Elevate Your Digital Product With InspiringApps

We’re excited to design, build, and enhance apps to take advantage of the great new additions to Apple’s platforms. To ensure you stay ahead of the curve and maximize the potential of these advancements, we invite you to schedule a consultation with our expert team at InspiringApps. Together, we’ll explore how these technologies can elevate your app experience.

Tune in for expert insights.

Join our live webinars featuring the CEOs of Brain+Trust and InspiringApps. Stay ahead of the app development and data curve, and be a part of the conversation with our experts.
Recent Posts

AI Artificial Intelligence

Apple Intelligence: Empowering Businesses of All Sizes

Image Source: Apple Newsroom Apple announced its “AI for the rest of us” plan. But what does that mean for the future of digital products in enterprise, mid- and small-sized businesses? In this article, we’ll explore the implications of Apple’s AI strategy and share key takeaways for business leaders navigating the evolving landscape of AI-driven innovation. But first—a little “AI housekeeping.” A Working Definition of AI Artificial Intelligence (AI) focuses on creating smart machines that can learn from data, identify patterns, and perform tasks typically requiring human intelligence. Unlike traditional software solutions that rely on explicit programming and predefined rules, such as “if the customer’s age is greater than X, do this” or “if the bank balance is greater than Y, do that,” AI systems can make decisions without being explicitly programmed for every scenario. Recommendations for Businesses A little over a year ago, Brad Weber, CEO of InspiringApps, spoke with Tim Hayden about AI and more, as the above video captures (for the full conversation, see the playlist AI & Data Privacy: InspiringApps & Brain+Trust webinars). Considering the latest announcements at Apple WWDC 2024, we followed up with Brad to capture more insights and business recommendations. We found that Apple’s approach to intelligence mirrors our own in many ways: seamless integration, user-focused design, privacy, and business efficacy. 1. Focus on enhanced user experiences. Recommendation: Through seamless integration, focus on delivering tangible benefits to users that take advantage of Apple’s AI-driven user experiences, such as personalized recommendations and predictive features. “AI has enhanced the Apple user experience for many years. Has your phone predicted your commute time to work when you are a few blocks away from home? Has your watch calculated the total yards of your swim workout and broken down the distance by stroke? Both features (and many more) are driven by AI, but Apple treats that as an implementation detail users don’t need to know about. They should just experience the surprise and delight.”—BRAD WEBER, INSPIRINGAPPS CEO Most people have experienced AI without realizing it. “Hey Siri, read my messages” is a prevalent example of AI in everyday life. With Apple adding more ways to engage with app functionality through Siri and system-level features, properly defining and configuring App Intents may become a new strategy for businesses to ensure their in-app content and services are discoverable and intelligently integrated into users’ queries and workflows. For example, the improved typing interface with Siri could make Apple devices and apps more accessible for users with certain disabilities or situational impairments that make voice input challenging. If these intelligent features prove useful for accessibility, businesses may be able to reach and serve a broader audience. Businesses using messaging platforms for customer engagement could also leverage the new intelligent writing and summarization tools to streamline communication and quickly synthesize key points from lengthy customer inquiries or feedback, improving response times and quality. 2. Prioritize user privacy. Recommendation: Be transparent about data collection and usage, give users control over their data, and take every precaution to protect user information. AI enables computers to tackle complex problems and operate in the “gray areas,” where they can develop their own solutions based on the given goals or outcomes. To achieve this, AI relies on extensive data to effectively train models and make precise predictions or decisions, such as identifying objects in images or determining the optimal course of action in a given situation. This reliance on large datasets for training AI models raises important questions about data privacy and the implications of using personal information in developing AI systems. “With the new generative AI features in iOS 18, Apple will continue to prefer the privacy of on-device processing. When server capabilities are required, limited data is sent to Apple, and none of it is stored beyond the current ‘session.’ And if Chat GPT (and other engines/providers in the future) are beneficial, users will explicitly approve each data share. It is highly unlikely that any user-identifiable data will be sent to OpenAI as part of those interactions unless the user specifically opts in with their OpenAI account details.”—BRAD WEBER, INSPIRINGAPPS CEO In short, Apple’s commitment to privacy is a key differentiator, and businesses should follow their lead. 3. Consider Swift 6 adoption. Recommendation: Consider adopting Swift 6 for your development projects to reach a wider audience and streamline your development processes. “I’m excited to see Apple’s Swift 6 push on Windows and Linux, including improved Swift language support in Microsoft’s Visual Studio Code editor. Our team enjoys Swift development, and the language’s safety features have definitely reduced incidents of crashes on Apple devices. I look forward to those same benefits on other platforms.”—BRAD WEBER, INSPIRINGAPPS CEO 4. Stay adaptable. Recommendation: Businesses should explore the full spectrum of AI and machine learning technologies to find the most effective solutions for their specific needs. From predictive analytics and recommendation engines to computer vision and natural language processing, there are numerous ways to harness intelligence to benefit users and drive business growth. “It’s important to remember that generative AI is not the only form of AI. Although it has captured headlines for the last year or two, there are loads of other ways to benefit users with the thoughtful use of AI and ML.”—BRAD WEBER, INSPIRINGAPPS CEO Advanced predictive analytics can provide valuable insights into future trends and user behaviors. Intelligence can use data analysis to predict popular features, design elements, and evolving user needs. This foresight can inform decisions, helping to create digital products that meet current user expectations and are well-positioned to adapt to future demands. Smart Business Moves Apple’s advancements present both opportunities and challenges for businesses of all sizes. By focusing on seamless integration, user privacy, and delivering tangible benefits through smart algorithms and machine learning, businesses can position themselves for success. The key is to approach all development decisions with a user-centric mindset, focusing on how technologies can solve problems, streamline processes, and create meaningful benefits for your target audience. In other words, always prioritize creating value for your users. Further Reading & Resources Gartner: Learn To Build an AI Strategy for Your Business Apple: Machine Learning Research InspiringApps & Brain+Trust: AI & Data Privacy Webinar Recap

1 month ago

Business & Strategy

Elevate Your Digital Product With User-Centric Insights & Market-Driven Strategy

Creating products that resonate with users and outpace the competition is crucial for success. At InspiringApps, we specialize in empowering brands to thrive in the digital world by providing comprehensive market research, competitor analysis, and user-centric design solutions. Our goal is to help you craft digital experiences that elevate your brand and drive measurable results. Market Trends & Competitor Insights To make informed decisions about your digital product, it’s essential to have a deep understanding of the market landscape and your competitors. Our team conducts thorough research to identify the latest industry trends, consumer preferences, and best practices. By analyzing your competitors’ strengths, weaknesses, and strategies, we help you identify opportunities to differentiate your product and capitalize on untapped market potential. Our market research and app marketing services include: In-depth industry trend analysis Detailed customer behavior and preference insights Comprehensive competitor benchmarking and SWOT analysis Identification of market gaps and growth opportunities Armed with these insights, you can make data-driven decisions that optimize your product’s features, pricing, and positioning to meet your target audience’s evolving needs. User-Inspired Innovation At InspiringApps, we believe the key to creating digital products that truly resonate with users is putting them at the heart of the innovation process. Our user-centric approach involves employing a range of research methods to gain deep insights into your users’ behaviors, preferences, and pain points. Our user research services include: In-depth user interviews and surveys Usability testing and user experience (UX) audits Persona development and user journey mapping Comprehensive analysis of user feedback and analytics By incorporating user insights throughout the product design and development process, we help you create digital experiences that not only meet but exceed your users’ expectations, fostering engagement, loyalty, and advocacy. Success Through User Experience Feedback Our client, Fidelity National Financial, used user feedback from their product inHere to align the user experiences for multiple personas and ensure the best possible experience.  “Early on, we thought the consumer would have their own view. That they would have something different than what the real estate professional saw. We’re learning that part of the continuity between the parties involved is being able to feel comfortable that what you are seeing as the real estate professional is the same thing that the consumer is seeing, the buyer or the seller.” —BRIAN MAUGHAN, FIDELITY NATIONAL FINANCIAL   Compelling Brand Experiences Every interaction a user has with your brand is an opportunity to create a lasting impression. Our team works closely with you to understand your brand’s unique identity, values, and market position to craft digital experiences that authentically represent your brand and resonate with your target audience. Our branding services include: Brand personality and visual identity development Brand messaging and storytelling Tone and voice guidelines Consistency across all digital touchpoints “Your customer’s experience includes the entire journey and relationship that a customer has with a brand or a company. So that includes all interactions, whether they’re digital or in person, and across different touchpoints, like interactions with customer service, and marketing, and sales, and if a company has a physical store. It would be anything that shapes a customer’s perception of a brand. And the goal of this is to create consistent, positive, memorable experiences.” —BECCA COLLINS, UI/UX DESIGNER AT INSPIRINGAPPS Creating a cohesive and compelling brand experience allows you to differentiate your product, build emotional connections with your users, and drive long-term success in the digital marketplace. Outcome-Driven Partnerships At InspiringApps, we are committed to being your strategic partner and invested in your long-term success. We bring an owner’s mentality to every project, focusing relentlessly on driving the outcomes that matter most to your business. Our success is measured by your success, and we work tirelessly to ensure that our digital solutions deliver a measurable impact on your key performance indicators. Are you ready to use user-centric insights and market-driven strategy to elevate your digital product? Contact InspiringApps today to learn how our expertise can help you achieve your digital goals and drive meaningful results.

2 months ago

Blog Categories
App Marketing
Business & Strategy
Client Projects
Culture & Innovation
Digital Product Design
Digital Product Development
Digital Products
InspiringApps News
Mobile Industry