Hiring Software Developers in 2022 & Beyond

2 years ago
Hiring Software Developers in 2022 & Beyond Image

When off-the-shelf software isn’t cutting it for your business, a software developer can help create innovative solutions that make work simpler, more productive, and less frustrating for your team (and for your customers). Mainly focused on consumer technology, software developers understand users’ needs and monitor the performance of the software and apps they create. Software developers have the knowledge needed to keep your software aligned with your business goals.

Software development is a fast-growing industry, with more than 1.8 million opportunities available in the US, and in the next five years will grow 22%. With the pivot to digital communications and business modernization, software developers are in high demand, but it’s essential to find the right fit for your company. Here are some tips to help you hire software developers in 2022 and beyond.

Keep Up With Technology

Software and applications can use many different types of technology and run on several platforms. To further complicate software development, technology changes constantly. What does this mean when you hire software developers? Your new employees should understand the latest technology, and you’ll need to provide the tools they need to stay ahead of the curve.

During the interview process, find out what platforms and languages they’re most comfortable using and how they stay current on new technology. Once you’ve hired, invest in your new software developer with hardware and training programs to ensure success.

Hire With Inclusivity in Mind

Software development has long been homogeneous: male-dominated and lacking racial diversity. Surveys have found only 11 to 25% of software developers in the U.S. are women, 6.9% Hispanic, and 7% Black. Although big tech giants (Google, Facebook, and Amazon, included) have taken huge strides in creating an inclusive software developer workforce, smaller companies still fall behind.

Your company can help close the gap by recruiting and hiring diverse developers. Consider targeting talent sources like women’s professional organizations or Black and minority business organizations, asking your employees to refer their friends, or offering internships through organizations that help place underrepresented workers. 

Create an Inclusive Recruiting Structure

Even if you’re not in the market to hire an entire team of diverse employees, you can build diversity and inclusion practices in your organization in other ways. The tech field has evolved and opened up opportunities to learn and perfect software development skills without completing a computer science program.

Bootcamps, online learning, and other non-traditional education options open the door for underrepresented employees. When you’re willing to be flexible with your recruit’s educational background, you’ll find a new pool of highly-skilled, diverse employees. By hiring to support and develop these individuals, you can enjoy talent who grows with your business long term.

Set Employees Up for Long-Term Success

It’s one thing to recruit software developers, but retaining them as employees is just as important. Creating long-term opportunities for them on the job and through training is a great way to keep software developers current on new technologies and bring a fresh perspective to their work. Your business will enjoy staying ahead of the technology curve.

Support a Great Company Culture

Because software developers are in high demand, companies should offer more than an excellent salary and generous PTO—your company culture matters. When your company encourages transparency, communication, and flexibility, recruits are more likely to turn their attention to the position.

You can recruit the best and brightest software developers in 2022 and beyond by offering flexible and remote work, professional development opportunities, and promotions from within. Company culture doesn't happen overnight and requires consistency from all levels of the organization. Your potential software development employees will notice and appreciate a healthy workplace.

Understanding the job market and what your prospective software development hires are searching for in a company will give you a competitive advantage during recruitment and help you find the best software developer to support your digital communications. Providing the right tools, using inclusive recruitment strategies, and creating long-term opportunities will help you attract software developers.

For more inspiration, learn more about the intentional ways InspiringApps has developed and maintained a great company culture.

Working with the right people makes all the difference

Passionate. Determined. Crazy talented, yet humble. All words that describe the mix of people that make up the team at InspiringApps. We’re an inclusive group of employees who care deeply about what we do. Our team is the not-so-hidden treasure behind our success.
Recent Posts

Business & Strategy

Elevate Your Digital Product With User-Centric Insights & Market-Driven Strategy

Creating products that resonate with users and outpace the competition is crucial for success. At InspiringApps, we specialize in empowering brands to thrive in the digital world by providing comprehensive market research, competitor analysis, and user-centric design solutions. Our goal is to help you craft digital experiences that elevate your brand and drive measurable results. Market Trends & Competitor Insights To make informed decisions about your digital product, it’s essential to have a deep understanding of the market landscape and your competitors. Our team conducts thorough research to identify the latest industry trends, consumer preferences, and best practices. By analyzing your competitors’ strengths, weaknesses, and strategies, we help you identify opportunities to differentiate your product and capitalize on untapped market potential. Our market research and app marketing services include: In-depth industry trend analysis Detailed customer behavior and preference insights Comprehensive competitor benchmarking and SWOT analysis Identification of market gaps and growth opportunities Armed with these insights, you can make data-driven decisions that optimize your product’s features, pricing, and positioning to meet your target audience’s evolving needs. User-Inspired Innovation At InspiringApps, we believe the key to creating digital products that truly resonate with users is putting them at the heart of the innovation process. Our user-centric approach involves employing a range of research methods to gain deep insights into your users’ behaviors, preferences, and pain points. Our user research services include: In-depth user interviews and surveys Usability testing and user experience (UX) audits Persona development and user journey mapping Comprehensive analysis of user feedback and analytics By incorporating user insights throughout the product design and development process, we help you create digital experiences that not only meet but exceed your users’ expectations, fostering engagement, loyalty, and advocacy. Success Through User Experience Feedback Our client, Fidelity National Financial, used user feedback from their product inHere to align the user experiences for multiple personas and ensure the best possible experience.  “Early on, we thought the consumer would have their own view. That they would have something different than what the real estate professional saw. We’re learning that part of the continuity between the parties involved is being able to feel comfortable that what you are seeing as the real estate professional is the same thing that the consumer is seeing, the buyer or the seller.” —BRIAN MAUGHAN, FIDELITY NATIONAL FINANCIAL   Compelling Brand Experiences Every interaction a user has with your brand is an opportunity to create a lasting impression. Our team works closely with you to understand your brand’s unique identity, values, and market position to craft digital experiences that authentically represent your brand and resonate with your target audience. Our branding services include: Brand personality and visual identity development Brand messaging and storytelling Tone and voice guidelines Consistency across all digital touchpoints “Your customer’s experience includes the entire journey and relationship that a customer has with a brand or a company. So that includes all interactions, whether they’re digital or in person, and across different touchpoints, like interactions with customer service, and marketing, and sales, and if a company has a physical store. It would be anything that shapes a customer’s perception of a brand. And the goal of this is to create consistent, positive, memorable experiences.” —BECCA COLLINS, UI/UX DESIGNER AT INSPIRINGAPPS Creating a cohesive and compelling brand experience allows you to differentiate your product, build emotional connections with your users, and drive long-term success in the digital marketplace. Outcome-Driven Partnerships At InspiringApps, we are committed to being your strategic partner and invested in your long-term success. We bring an owner’s mentality to every project, focusing relentlessly on driving the outcomes that matter most to your business. Our success is measured by your success, and we work tirelessly to ensure that our digital solutions deliver a measurable impact on your key performance indicators. Are you ready to use user-centric insights and market-driven strategy to elevate your digital product? Contact InspiringApps today to learn how our expertise can help you achieve your digital goals and drive meaningful results.

16 hours ago

Digital Product Development

Apple TV: The Unsung Hero of Digital Signage

In developing digital products over the past 15-plus years, we’ve seen a lot of technological trends come and go. But Apple TV is one platform that has consistently flown under the radar yet proven its mettle. The way we communicate with our audiences is constantly evolving. Traditional static signage is losing its edge, and businesses are seeking dynamic, engaging solutions for digital signage. Enter Apple TV — this little box packs a serious punch. Digital Signage Powerhouse With Apple TV, you can develop custom digital signage solutions that blow the competition out of the water. From the user interface to the content you display, custom Apple TV solutions enable you to create a digital customer experience that elevates your brand. These configurations connect seamlessly with your existing data sources, ensuring real-time information and a dynamic display that reflects your unique needs. And you maintain control over your digital signage network remotely. Innovative Use Cases Take the example of the commercial solar power client we worked with. Their car dealership customers want to showcase the real-time solar power production of their rooftop installation to demonstrate the dealership’s commitment to clean energy when selling to EV buyers. We designed and developed a sleek, unattended kiosk application that runs on Apple TV and displays this information in a visually stunning, dynamic way. We’ve seen Apple TV powering interactive digital signage in restaurants, showrooms, and even corporate offices. The opportunities for creativity and customization are often untapped. Apple TVs provide the flexibility to create engaging experiences for any industry. Dynamic Data Integration Custom Apple TV configurations go beyond displaying static images. Digital signage via Apple TV seamlessly connects with your data sources, allowing you to showcase real-time information like sales figures, energy production, or appointment wait times in healthcare facilities. Imagine stock tickers updating in real-time for financial institutions or dynamic restaurant menus that adjust based on current ingredient availability. Interactive Experiences Engage your audience with interactive elements. Customers in showrooms can use their smartphones or tablets to trigger augmented reality displays on product displays, revealing detailed specifications or 3D models. Employees can interact with digital wayfinding systems in corporate offices to find meeting rooms or navigate the building. Content Personalization Target your message to reach a specific audience based on demographics or real-time data. Imagine retail stores displaying personalized promotions to customers using their loyalty cards or healthcare facilities providing targeted information based on a patient’s specific needs. Internal Communication Boost employee morale and keep your workforce informed with real-time company news, updates, and recognition programs displayed on lobby screens or breakroom TVs. Or, streamline the onboarding process and provide ongoing training opportunities with interactive video tutorials and presentations accessible on demand. Security Features When showcasing sensitive information, security is paramount. Apple TV boasts a robust security foundation with features like app sandboxing and regular updates. Custom development allows us to build upon these strengths and tailor security measures to your needs. Client Recognition InspiringApps’ client, Freedom Solar Power, is a company dedicated to sustainable energy solutions. Their innovative ‘Power Window’ Apple TV app was featured in Toyota’s booth at the 2024 National Automobile Dealers Association (NADA) trade show in Las Vegas as an important component in meeting Toyota’s 2050 Environmental Challenge. Digital Signage for All As veterans of digital product development, we see Apple TV as the unsung hero of the digital signage world. If you want to elevate your organization’s visual communications, you might look closer at this little powerhouse. With Apple’s continued investment in the tvOS platform, we’re confident that we’ll see even more innovative use cases emerge in the years to come.

1 month ago

Blog Categories
App Design
App Marketing
Business & Strategy
Client Projects
Culture & Innovation
Digital Product Development
Digital Products
Events
InspiringApps News
Mobile Industry
Technology
Webinars