InspiringApps Launches New Brand & Website

2 years ago
InspiringApps Launches New Brand & Website Image

With technology and a collaborative spirit, a meaningful new brand is born. 

BOULDER, CO -- After nearly a decade and a half of the same look and feel, InspiringApps is glowing up–and it only took pivot to remote work for inspiration to strike.

The company, an industry-leading web and mobile app and software solutions group headquartered in Boulder, officially launched an innovative new brand and website encompassing its roots and plans for the future. 

inspiring apps rebrand story

A Collaborative Innovation

While some companies struggled to work collaboratively and adjust to the new reality of remote teams, the InspiringApps team took on the massive challenge to become more cohesive than before. 

“Emerging from over a year of pandemic isolation and recognizing that InspiringApps had used the same branding for over a decade, it was the perfect time for a change. Our teams are doing amazing work for start-ups and huge enterprises alike. I welcomed a fresh perspective on our logo and color schemes,” Brad Weber, founder and president of InspiringApps shared.

InspiringApps’ new logo reflects the company’s collaborative nature, combining efforts from our UI/UX and marketing teams. 

“We collaborated a lot remotely; we had Slack open, cameras on, and worked from shared Adobe XD artboards, moving elements around while we discussed them. It was a powerful way to leverage technology for a smoother, more collaborative process,” Becca Collins, UI/UX designer, explains.

“Somehow, working remotely with shared screens produced even better results than we could have achieved if we were in the same office,” Aaron Lea, Art Director, noted.

A Meaningful Brand

The team started with a concept that encapsulated the InspiringApps foundation: the original location in Boulder, Colorado, the code that developers use to build web and mobile apps, and the core values the team holds at the center of everything they do.

Designers visually translated these elements into three simplified shapes: a triangle to encompass the mountainous Flatirons of Boulder, and a semicolon and less-than symbol representing code. Designers merged the three symbols into an abstract I and A–the company’s abbreviated initials–for a unique and meaningful new logo.

Although the company leads with intentional design with clients, rapid growth brought an increased demand for the services and little time for internal branding. For several years, the original design established the InspiringApps brand, but that logo had limitations. 

“The logo served us well initially, but it was hard to work with. It was time for a change,” Aaron said.

A newly designed dynamic website accompanied the brand’s unveiling. On the new site, visitors can find valuable resources and downloads, case studies, and advice for companies considering a mobile or web app. The site also includes case studies from past clients to inspire new ideas.

“Our goal is to provide a design and web experience that reflects our mission and core values. We’re committed to putting just as much care and intention into your project as we did with our own,” Brad shared.

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InspiringApps CEO Brad Weber Joins the Exclusive Fast Company Impact Council

BOULDER, CO—InspiringApps, a leading innovator in app development, today announced that their CEO, Brad Weber, has been invited to join the elite Fast Company Impact Council. A Leap Forward in Tech Leadership & Digital Innovation The Fast Company Impact Council is an invitation-only collective comprised of the world’s most creative and inventive individuals in the business arena. This prestigious group convenes several times yearly for live events, virtual sessions, and roundtables to discuss pressing challenges and the most promising futuristic opportunities. Innovation & Leadership: InspiringApps on the Forefront “This remarkable recognition illustrates our strong commitment and influence in shaping the future of technological advancements,” remarked Stephanie Mikuls, Marketing Director at InspiringApps. “As a top-tier company, we understand large enterprises’ challenges in bridging the gap between their business objectives and capacity. We are here to be the reliable, innovative partner to fulfill your objectives.” By joining the Impact Council, Weber is slated to be a key contributor to discussions that will help shape the future of various industries. His wisdom and insights will be shared with the other council members on fastcompany.com and in a special edition print issue of Fast Company. The Future of Digital Innovation & Business Growth Brad’s invitation to this prestigious collective signifies his recognized capacity to motivate change, foresee future tech trends, and drive revolutionary business strategies in the digital landscape. Weber brings extensive experience and unique perspectives to this council. Under his leadership, InspiringApps has become a trusted partner to numerous startups and enterprises, helping them drive innovation and turn updated business ideas into reality. “Being invited to join the Fast Company Impact Council is a great honor, and I am excited to work alongside the other members, who are leaders at the forefront of their industries, to bring about positive impacts,” says Weber. About InspiringApps InspiringApps is an app development company with a robust track record of helping companies ideate, innovate, and succeed. Whether helping enterprises fulfill their untapped potential or advising startups on disrupting the market, InspiringApps uses the latest technologies alongside their rich experience to deliver tangible success to clients and stakeholders with a 100% onshore, US-based team. Finish line, every time. It’s the InspiringApps guarantee. Get in touch at hello@InspiringApps.com.

3 months ago

InspiringApps News

Built In Honors InspiringApps in Its Esteemed 2024 Best Places To Work Awards

Boulder, CO—Built In today announced that InspiringApps was honored in its 2024 Best Places To Work Awards. Specifically, InspiringApps earned a place on the Best Startups To Work For in Colorado. The annual awards program includes companies of all sizes, from startups to those in the enterprise, and honors remote-first employers and companies in large tech markets across the US.  “We’re thrilled to be honored for the culture and benefits we offer as a remote workforce headquartered in Colorado,” says Brad Weber, InspiringApps CEO. “Being in the company of the other leaders on this list shows the caliber of our team’s talent and culture.” Built In determines the winners of Best Places To Work based on an algorithm using company data about compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria like remote and flexible work opportunities, programs for diversity, equity, and inclusion (DEI), and other people-first cultural offerings. “I’d like to extend our heartfelt congratulations to the 2024 Best Places To Work winners,” says Maria Christopoulos Katris. “I am truly inspired by these companies that have risen to the challenge of fostering a positive work environment, maintaining a strong brand, and ensuring employee satisfaction. The future is filled with promise, and we are so excited to see what lies ahead.” About Built In: Built In is creating the largest candidate generation platform for technology professionals globally. Monthly, millions of the industry’s most in-demand professionals visit the site from across the world. They rely on our platform to stay ahead of tech trends and news, learn skills to accelerate their careers, and find opportunities at companies whose values they share. Built In also serves thousands of innovative companies from startups to the Fortune 500. By putting their stories in front of our uniquely engaged audience, we help them reach otherwise hard-to-hire tech professionals. About Built In’s Best Places To Work: Built In’s annual Best Places To Work program honors companies with the best total rewards packages across the US and in the following tech hubs: Atlanta, Austin, Boston, Chicago, Colorado, Dallas, Houston, Los Angeles, Miami, New York, San Diego, San Francisco, Seattle, and Washington DC. Best Places to Work is distinct because its algorithm selects tech companies that build their offerings specifically around what tech professionals value in a workplace. Winners are announced in early January 2024.  About InspiringApps: App development that makes an impact. InspiringApps builds digital products that help companies impact their employees, customers, and communities. Yes, we build web, mobile, and custom apps, but what we offer is something above and beyond that. What we offer is inspiration. Our award-winning work has included 200+ apps since the dawn of the iPhone. InspiringApps core values: integrity, respect, commitment, inclusivity, and empathy. Our guarantee: finish line, every time, for every project. Contact: Stephanie MikulsPhone: 303.635.6244Email: stephanie@InspiringApps.comWeb: https://www.inspiringapps.com

4 months ago

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