Using Mobile Apps to Enhance a Physical Product: The monkii App

24 days ago
Using Mobile Apps to Enhance a Physical Product: The monkii App Image

Apps are a regular part of life these days, doing everything from connecting us to friends to helping us buy products we like to guiding our adventures in a new town. Most of the time, apps stand alone in their functionality, but apps can also be utilized to enhance user experience with a physical product. We recently built such a companion app for fitness company,, and you might find your company’s product could benefit from something similar. When done well, a product/app combination can lead to new market opportunities and increased sales. is a Boulder-based company “dedicated to outfitting customers with high-quality training tools and honest training programs to empower them to pursue a life of adventure.” monkii bars 2 is their portable, lightweight training tool comprised of a pair of batons connected with climbing-grade suspension material. These bars can be used outside by attaching them to a sturdy branch or inside by sitting atop a closed door. provides a variety of exercises to their customers, affectionately referred to as monkiis, to help them get the most from their workout time. monkiis have embraced the training tool because it allows them to get a total body workout without being stuck in a regular gym.
monkii bars 2

The Challenge

The company learned that monkiis loved the training tool, but they couldn’t fully utilize the system when they were exercising outdoors. Jared Arp, David Hunt, and Dan Vinson of realized that, if they created a companion app that could deliver the training programs, the monkiis could have the full benefit of the system, regardless of where they went. They did not know what it would take to build an app, only that it would be an investment requiring time and a talented development company. The team went on a quest to find an app development company to help create their vision.
Companion App: monkii in use
They talked with many companies before connecting with InspiringApps. Unlike others they met with, our CEO Brad quickly understood their vision and could visualize the app in the way the team intended. It was extremely important for their development partner to share their vision. As Jared Arp, Chief Napkin Sketcher at stated, “As simple as it sounds, Brad could repeat back to us what we wanted and offer ideas that were in the same vein without pivoting in another direction. We have a very unique and specific brand, and the app would not work if it was half our brand and half InspiringApps’ brand. Brad understood that and was committed to make the app look and function in the way we wanted it to.”

The monkii App Solution

Like many startups, had a fixed budget for app creation. To meet their budget, InspiringApps recommended creating a minimally viable product (MVP) to get an app into monkii hands quickly. An MVP contains just enough features for users to benefit from the app, without going overboard with bells and whistles that may never get used. InspiringApps also recommended building the app on only one platform to begin with (the team chose iOS) to get feedback from monkiis to guide future enhancements and the creation of the Android app.

Today, both the iOS version and the Android version of the app, simply called monkii, are available in the app stores. Jared reflects, “The app that InspiringApps created for us is impactful because it adds another layer to the product. The app is interactive through touching and swiping that allows monkiis to enjoy a self-paced workout. monkiis don’t have to spend time figuring out the app. They can jump right in and find what they need quickly. In addition, it’s beautiful that monkiis will stumble upon a new workout in the app and learn about things they didn’t previously know.”
Companion App: monkii

The Results for

After only a few weeks of availability in both Apple’s App Store and the Google Play store, the monkii app has been downloaded over 5,000 times, in over 50 countries. It has earned 5-star ratings and excellent reviews. Jared adds, “monkiis are really stoked on it! We wanted to make an app unlike other fitness apps. A lot of fitness apps simply instruct users in a video as the user follows, which feels very passive. The app we built provides interaction for our monkii community and will eventually help build that community. The monkiis are excited about the app and using it alongside the training tool will provide an awesome workout in any location.” We encourage you to try it out if you’re interested in mixing up your workouts!

In addition to helping monkiis, the app will also help enhance their product and the workouts they offer. The app provides feedback about which workouts monkiis complete most frequently and whether they like or dislike the workout. This data will allow the company to make product improvements, catch early trends with their tool, and create more workouts that monkiis enjoy.

We are thrilled to be part of the success of and would love the opportunity to help your company take a physical product to the next level with a companion app. Please get in touch if you have a product that might benefit from such an app.

Recent Posts

InspiringApps News

InspiringApps Launches New Brand and Website

With technology and a collaborative spirit, a meaningful new brand is born.  BOULDER, CO -- After nearly a decade and a half of the same look and feel, InspiringApps is glowing up–and it only took pivot to remote work for inspiration to strike. The company, an industry-leading web and mobile app and software solutions group headquartered in Boulder, officially launched an innovative new brand and website encompassing its roots and plans for the future.  A Collaborative Innovation While some companies struggled to work collaboratively and adjust to the new reality of remote teams, the InspiringApps team took on the massive challenge to become more cohesive than before.  “Emerging from over a year of pandemic isolation and recognizing that InspiringApps had used the same branding for over a decade, it was the perfect time for a change. Our teams are doing amazing work for start-ups and huge enterprises alike. I welcomed a fresh perspective on our logo and color schemes,” Brad Weber, founder and president of InspiringApps shared. InspiringApps’ new logo reflects the company’s collaborative nature, combining efforts from our UI/UX and marketing teams.  “We collaborated a lot remotely; we had Slack open, cameras on, and worked from shared Adobe XD artboards, moving elements around while we discussed them. It was a powerful way to leverage technology for a smoother, more collaborative process,” Becca Collins, UI/UX designer, explains. “Somehow, working remotely with shared screens produced even better results than we could have achieved if we were in the same office,” Aaron Lea, Art Director, noted. A Meaningful Brand The team started with a concept that encapsulated the InspiringApps foundation: the original location in Boulder, Colorado, the code that developers use to build web and mobile apps, and the core values the team holds at the center of everything they do. Designers visually translated these elements into three simplified shapes: a triangle to encompass the mountainous Flatirons of Boulder, and a semicolon and less-than symbol representing code. Designers merged the three symbols into an abstract I and A–the company’s abbreviated initials–for a unique and meaningful new logo. Although the company leads with intentional design with clients, rapid growth brought an increased demand for the services and little time for internal branding. For several years, the original design established the InspiringApps brand, but that logo had limitations.  “The logo served us well initially, but it was hard to work with. It was time for a change,” Aaron said. A newly designed dynamic website accompanied the brand’s unveiling. On the new site, visitors can find valuable resources and downloads, case studies, and advice for companies considering a mobile or web app. The site also includes case studies from past clients to inspire new ideas. “Our goal is to provide a design and web experience that reflects our mission and core values. We’re committed to putting just as much care and intention into your project as we did with our own,” Brad shared.

9 days ago

InspiringApps News

InspiringApps Adds Jonathan Laramy as Director of Sales

Extensive experience with startups and enterprises encourages success in the role Boulder, CO – InspiringApps, a premier app design and development provider, announces the addition of Jonathan Laramy to the senior management team as Director of Sales. Jonathan will plan and execute InspiringApps’ sales strategy and continue the company’s steady growth with a focus on enterprise clients. Jonathan has deep experience navigating complex sales cycles with multiple project owners at all levels of the organization. With a successful history of establishing and nurturing long-term relationships with strategic customers, Jonathan brings loyalty, integrity, and transparency to the InspiringApps organization. “InspiringApps has enjoyed steady organic growth for years. I’m excited that Jonathan will help to accelerate that growth, especially with enterprise customers, which has been the source of much of our new business in recent years. Jonathan’s style and approach to sales are very much aligned with our practices at InspiringApps,” Brad Weber, president and CEO of InspiringApps, said. “App development has so much potential to improve customer experiences and help companies communicate better with their teams. I’m honored to be a part of InspiringApps, and looking forward to bringing innovative solutions to more enterprise companies,” Jonathan said. Jonathan’s experience spans various industries, including retail, manufacturing, on-demand services, real estate, property management, and music. Jonathan launched his career as a key sales manager at, one of the most successful dotcom companies of the early 2000s, and has enjoyed a successful career in sales in more than a half-dozen companies. About InspiringApps InspiringApps is a web and mobile app design and development company that crafts beautiful and engaging apps that inspire how people live, work, and play. With over 13 years in business and experience building hundreds of mobile and web apps for top global brands and startups alike, InspiringApps helps transform organizations and consumer experiences. Contact: Stephanie MikulsMarketing DirectorInspiringAppsBoulder,

2 months ago

Blog Categories
App Design
App Development
Business & Strategy
Client Projects
InspiringApps News
Mobile Industry