Eight Great Books to Read in 2018
Great books, thankfully, are not hard to find these days. The bigger challenge for many is whittling down the options to a manageable number!
As literature is an important part of growing, both professionally and personally, we took some time to think about what great books we might want to add to our ever-expanding reading list. We share a short list of some of our top book choices for 2018 below – we’d love to hear if there’s another “must have” you suggest we add.
While all of these books can be found on Amazon, the link we’ve included will take you to purchase at the Boulder Book Store. InspiringApps was founded in Boulder, and we love to support local businesses when we can.
Regardless of your exact role, all of us bear some level of responsibility for helping to lead and grow the organizations where we work. These great books seek to provide insights on how to do that better, as well as how to grow personally.
Amazon, Apple, Facebook, and Google are currently the four most influential companies on the planet. Scott Galloway, a professor at New York University’s Stern School of Business, examines these companies through the lens of a business professor.
In The Four, Galloway focuses on some significant yet practical questions, like how these companies infiltrated our lives, whether or not anyone can challenge them, and how their strategies can be applied to our careers or businesses. We anticipate understanding these companies will be useful whether you “want to compete with them, work with them, or live in the world they dominate.”
We are particularly excited to dive into Perennial Seller, a book called out by Inc. as one that every entrepreneur should read. In the age of quickly fading fads, it’s more challenging than ever to build a product that lasts. While we already seek to help our clients think through their business strategy, we are hopeful this book by Ryan Holiday will help us to ask even better questions of them.
“Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances their offerings will stand the test of time.”
Ray Dalio, a man who has been called the Steve Jobs of investing, is considered one of the world’s most successful entrepreneurs and investors. He wrote Principles to share not only his story, but the principles that he believes undergird both his personal success and that of his company.
“The book’s hundreds of practical lessons, which are built around [Dalio’s] cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams.” We look forward to seeing how his insights might shape us.
As developers, it probably goes without saying that we’re pretty fanatical about all things tech. These great books talk about tech from different angles…read them to learn everything from which technologies will shape the future to how to be part of inventing what’s next.
Written by leading technology thinker and writer Kevin Kelly, The Inevitable is a guide through the twelve technological imperatives he believes will shape the next thirty years.
“Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces.” We look forward to gleaning from Kelly’s perspective and insights!
As app developers, the iPhone is near and dear to our heart. In The One Device, Brian Merchant sheds light on the development of this technology and the illusive company that transformed our world through it’s creation.
While you might understand our passion for reading the book, we think it’s likely to offer insights to those in any profession. The One Device has been called “a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.”
According to the authors of Play Bigger, “winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category.”
While not all of our clients have aspirations of being the next Salesforce or Amazon, all desire to use technology to build something of value. In the same way that the Innovator’s Dilemma showed how to disrupt an aging market, we are hopeful Play Bigger will give insights on how to create demand where none previously existed – something the tech industry loves to do.
While reading to enhance your professional knowledge is important, it’s also valuable to take some time to read just for the sheer enjoyment of it. The best part of these two great books is that they’re actually non-fiction, so you’ll still be learning as you are immersed in the gripping stories they tell.
Winner of numerous awards, including the McKinsey Business Book of the Year, Janesville is a well-researched and touching book that brings a fresh perspective about the evisceration of the American working class.
“Pulitzer Prize winner Amy Goldstein has spent years immersed in Janesville, Wisconsin where the nation’s oldest operating General Motors plant shut down in the midst of the Great Recession, two days before Christmas of 2008. Now, with intelligence, sympathy, and insight into what connects and divides people in an era of economic upheaval, she makes one of America’s biggest political issues human. Her reporting takes the reader deep into the lives of autoworkers, educators, bankers, politicians, and job re-trainers to show why it’s so hard in the twenty-first century to recreate a healthy, prosperous working class.”
We may be late to the game in reading this highly lauded book, but better late than never. If you didn’t read it last year, we hope you’ll add it to your list as well.
“Just Mercy is at once an unforgettable account of an idealistic, gifted young lawyer’s coming of age, a moving window into the lives of those he has defended, and an inspiring argument for compassion in the pursuit of true justice. Bryan Stevenson was a young lawyer when he founded the Equal Justice Initiative, a legal practice dedicated to defending those most desperate and in need: the poor, the wrongly condemned, and women and children trapped in the farthest reaches of our criminal justice system. One of his first cases…drew Bryan into a tangle of conspiracy, political machination, and legal brinksmanship–and transformed his understanding of mercy and justice forever.”
With technology and a collaborative spirit, a meaningful new brand is born. BOULDER, CO -- After nearly a decade and a half of the same look and feel, InspiringApps is glowing up–and it only took pivot to remote work for inspiration to strike. The company, an industry-leading web and mobile app and software solutions group headquartered in Boulder, officially launched an innovative new brand and website encompassing its roots and plans for the future. A Collaborative Innovation While some companies struggled to work collaboratively and adjust to the new reality of remote teams, the InspiringApps team took on the massive challenge to become more cohesive than before. “Emerging from over a year of pandemic isolation and recognizing that InspiringApps had used the same branding for over a decade, it was the perfect time for a change. Our teams are doing amazing work for start-ups and huge enterprises alike. I welcomed a fresh perspective on our logo and color schemes,” Brad Weber, founder and president of InspiringApps shared. InspiringApps’ new logo reflects the company’s collaborative nature, combining efforts from our UI/UX and marketing teams. “We collaborated a lot remotely; we had Slack open, cameras on, and worked from shared Adobe XD artboards, moving elements around while we discussed them. It was a powerful way to leverage technology for a smoother, more collaborative process,” Becca Collins, UI/UX designer, explains. “Somehow, working remotely with shared screens produced even better results than we could have achieved if we were in the same office,” Aaron Lea, Art Director, noted. A Meaningful Brand The team started with a concept that encapsulated the InspiringApps foundation: the original location in Boulder, Colorado, the code that developers use to build web and mobile apps, and the core values the team holds at the center of everything they do. Designers visually translated these elements into three simplified shapes: a triangle to encompass the mountainous Flatirons of Boulder, and a semicolon and less-than symbol representing code. Designers merged the three symbols into an abstract I and A–the company’s abbreviated initials–for a unique and meaningful new logo. Although the company leads with intentional design with clients, rapid growth brought an increased demand for the services and little time for internal branding. For several years, the original design established the InspiringApps brand, but that logo had limitations. “The logo served us well initially, but it was hard to work with. It was time for a change,” Aaron said. A newly designed dynamic website accompanied the brand’s unveiling. On the new site, visitors can find valuable resources and downloads, case studies, and advice for companies considering a mobile or web app. The site also includes case studies from past clients to inspire new ideas. “Our goal is to provide a design and web experience that reflects our mission and core values. We’re committed to putting just as much care and intention into your project as we did with our own,” Brad shared.
9 days ago
Extensive experience with startups and enterprises encourages success in the role Boulder, CO – InspiringApps, a premier app design and development provider, announces the addition of Jonathan Laramy to the senior management team as Director of Sales. Jonathan will plan and execute InspiringApps’ sales strategy and continue the company’s steady growth with a focus on enterprise clients. Jonathan has deep experience navigating complex sales cycles with multiple project owners at all levels of the organization. With a successful history of establishing and nurturing long-term relationships with strategic customers, Jonathan brings loyalty, integrity, and transparency to the InspiringApps organization. “InspiringApps has enjoyed steady organic growth for years. I’m excited that Jonathan will help to accelerate that growth, especially with enterprise customers, which has been the source of much of our new business in recent years. Jonathan’s style and approach to sales are very much aligned with our practices at InspiringApps,” Brad Weber, president and CEO of InspiringApps, said. “App development has so much potential to improve customer experiences and help companies communicate better with their teams. I’m honored to be a part of InspiringApps, and looking forward to bringing innovative solutions to more enterprise companies,” Jonathan said. Jonathan’s experience spans various industries, including retail, manufacturing, on-demand services, real estate, property management, and music. Jonathan launched his career as a key sales manager at Move.com, one of the most successful dotcom companies of the early 2000s, and has enjoyed a successful career in sales in more than a half-dozen companies. About InspiringApps InspiringApps is a web and mobile app design and development company that crafts beautiful and engaging apps that inspire how people live, work, and play. With over 13 years in business and experience building hundreds of mobile and web apps for top global brands and startups alike, InspiringApps helps transform organizations and consumer experiences. Contact: Stephanie MikulsMarketing DirectorInspiringAppsBoulder, COstephanie@InspiringApps.comwww.InspiringApps.com
2 months ago