How To Use White-Labeling To Create Profitable Apps
As branding strategies evolve, tech companies continue to find ways to use white-labeling to create profitable apps. White-labeling refers to creating a foundational product or service that can be rebranded and further customized by other companies. This model provides a way to service many brands with one product that still looks unique to end users. In a previous blog post on fintech and mobile app development, we discussed the capacity of white-labeling to improve app integration and deliver data-driven tools. While there are many advantages associated with the decision to white-label a product, it is not without its challenges. We share our insights on the topic below. Learn how to use white-labeling to create profitable apps given the inherent strengths and limitations of the model.
Although the practice of white-labeling apps exists across various industries, the business model for all brands is the same. Suppose you want to create a white-labeled “all resorts” app to service property management companies. This app would need to include features that appeal to virtually all resort managers. For example, the app could include the ability to view specific amenities of a resort upon selection. Property managers could further customize the app each time a resort is added to the product.
Although creating one product that services multiples resorts is more efficient, this technique has its limitations. A significant con to white-labeling is the appearance of a lack of uniqueness. Using the all resorts app as an example, this product may be less appealing to individual resorts since they don’t want to be listed side-by-side in the same app with their competitors. Resorts would prefer to own their customer relationship and create the impression that they’ve done something unique to serve them.
On the other hand, the model benefits property managers because it is more efficient to maintain one app. It also simplifies things for users since they only need one app to access information about multiple resorts. White-labeled products also cut out the time and expense required to build users’ trust. Instead, companies deliver customized products to their existing loyal customer base. A customer who is familiar with a particular property management company is more likely to book a resort from its app. For this reason, white-labeling is especially useful to industries in which trust is paramount. This is why financial and medical institutions rely heavily on white-labeling.
Limitations on brand-specific features substantially impact how producers use white-labeling to create profitable apps. Brands invariably request new features that may only be relevant to them. Offering no brand-specific customization is easiest for white-label providers. The more brand-specific features added to an app, the more difficult it is to maintain the app over time. It is tempting to individualize features in order to appease customers. The temptation is especially strong when a business is starting and revenue is especially critical. However, restricting the number of brand-specific features is key to profitability.
The cost to develop a white-labeled product is relatively low at the start. Expenses grow over time as more brands (with more needs) are added to the platform. Ideally developers should strive to flatten out the expense curve so that the cost to add a new brand to the app is small. Setting limits on brand-specific customization is key to reaching this goal.
The adoption of white-labeled products by multiple companies results in the availability of similar looking products that market themselves as being unique to a specific brand. This outcome inevitably presents a challenge to using white-labeling to create profitable digital products. It has also contributed to some pushback from Apple. Initially Apple chose to reject submissions from white-label providers. Apple later relaxed its policy to allow white-labeled products to be created so long as each brand creates its own developer account and publishes its rebranded app through that account. This stipulation aims to strike a balance between Apple’s interest in an “app store cleanup” and the growing popularity of white-labeled products. Developers interested in creating profitable white-labeled products need to stay informed of these evolving restrictions.
The design of white-labeled products needs to be general enough to be adopted by multiple brands yet specific enough to capitalize on niche markets and their goals. For example, Intel used white-labeling to create a gaming laptop that’s similar to a lot of other laptops but also has qualities that appeal to a specific market. The new product for gaming enthusiasts is conducive to white-labeling due to features including “an advanced cooling system, excellent performance, great build quality, a light chassis, and shockingly good battery life.” The same connection between profitability and embodiment of a middle ground between generic and targeted features exists for white-labeled apps.
The most profitable white-labeled products provide services that are becoming increasingly popular. If relabeled products don’t reflect relevant trends, then they are unlikely to provide a launching point from which multiple brands can service a growing need. White-labeled products that are at the forefront of new trends are also able to acquire data that will become increasingly valuable over time. An example of a timely white-labeled product is Greenlight, a debit card for kids that was recently white-labeled by Chase. Fintech is now essential to personal banking. Therefore, apps that capitalize on this growing trend will be highly valuable to top brands.
InspiringApps has extensive experience developing white-labeled products for organizations that are influential in numerous sectors. Contact us today to find out how our team can help you use white-labeling to reach a diverse set of organizations.
With technology and a collaborative spirit, a meaningful new brand is born. BOULDER, CO -- After nearly a decade and a half of the same look and feel, InspiringApps is glowing up–and it only took pivot to remote work for inspiration to strike. The company, an industry-leading web and mobile app and software solutions group headquartered in Boulder, officially launched an innovative new brand and website encompassing its roots and plans for the future. A Collaborative Innovation While some companies struggled to work collaboratively and adjust to the new reality of remote teams, the InspiringApps team took on the massive challenge to become more cohesive than before. “Emerging from over a year of pandemic isolation and recognizing that InspiringApps had used the same branding for over a decade, it was the perfect time for a change. Our teams are doing amazing work for start-ups and huge enterprises alike. I welcomed a fresh perspective on our logo and color schemes,” Brad Weber, founder and president of InspiringApps shared. InspiringApps’ new logo reflects the company’s collaborative nature, combining efforts from our UI/UX and marketing teams. “We collaborated a lot remotely; we had Slack open, cameras on, and worked from shared Adobe XD artboards, moving elements around while we discussed them. It was a powerful way to leverage technology for a smoother, more collaborative process,” Becca Collins, UI/UX designer, explains. “Somehow, working remotely with shared screens produced even better results than we could have achieved if we were in the same office,” Aaron Lea, Art Director, noted. A Meaningful Brand The team started with a concept that encapsulated the InspiringApps foundation: the original location in Boulder, Colorado, the code that developers use to build web and mobile apps, and the core values the team holds at the center of everything they do. Designers visually translated these elements into three simplified shapes: a triangle to encompass the mountainous Flatirons of Boulder, and a semicolon and less-than symbol representing code. Designers merged the three symbols into an abstract I and A–the company’s abbreviated initials–for a unique and meaningful new logo. Although the company leads with intentional design with clients, rapid growth brought an increased demand for the services and little time for internal branding. For several years, the original design established the InspiringApps brand, but that logo had limitations. “The logo served us well initially, but it was hard to work with. It was time for a change,” Aaron said. A newly designed dynamic website accompanied the brand’s unveiling. On the new site, visitors can find valuable resources and downloads, case studies, and advice for companies considering a mobile or web app. The site also includes case studies from past clients to inspire new ideas. “Our goal is to provide a design and web experience that reflects our mission and core values. We’re committed to putting just as much care and intention into your project as we did with our own,” Brad shared.
9 days ago
Extensive experience with startups and enterprises encourages success in the role Boulder, CO – InspiringApps, a premier app design and development provider, announces the addition of Jonathan Laramy to the senior management team as Director of Sales. Jonathan will plan and execute InspiringApps’ sales strategy and continue the company’s steady growth with a focus on enterprise clients. Jonathan has deep experience navigating complex sales cycles with multiple project owners at all levels of the organization. With a successful history of establishing and nurturing long-term relationships with strategic customers, Jonathan brings loyalty, integrity, and transparency to the InspiringApps organization. “InspiringApps has enjoyed steady organic growth for years. I’m excited that Jonathan will help to accelerate that growth, especially with enterprise customers, which has been the source of much of our new business in recent years. Jonathan’s style and approach to sales are very much aligned with our practices at InspiringApps,” Brad Weber, president and CEO of InspiringApps, said. “App development has so much potential to improve customer experiences and help companies communicate better with their teams. I’m honored to be a part of InspiringApps, and looking forward to bringing innovative solutions to more enterprise companies,” Jonathan said. Jonathan’s experience spans various industries, including retail, manufacturing, on-demand services, real estate, property management, and music. Jonathan launched his career as a key sales manager at Move.com, one of the most successful dotcom companies of the early 2000s, and has enjoyed a successful career in sales in more than a half-dozen companies. About InspiringApps InspiringApps is a web and mobile app design and development company that crafts beautiful and engaging apps that inspire how people live, work, and play. With over 13 years in business and experience building hundreds of mobile and web apps for top global brands and startups alike, InspiringApps helps transform organizations and consumer experiences. Contact: Stephanie MikulsMarketing DirectorInspiringAppsBoulder, COstephanie@InspiringApps.comwww.InspiringApps.com
2 months ago