Improving Client Connection with Web Apps: CreatingWE
Apps can bring a lot of value to existing businesses, sometimes enabling new possibilities — like improving client connection — through their use. CreatingWE, a consulting business with whom we’ve had the privilege to collaborate, felt that, to continue to grow and improve upon their offered services, they needed an app. As corporate culture becomes increasingly digital, companies like CreatingWE can gain advantages by embracing technology and harnessing it to complement existing business models.
Based in Manhattan, CreatingWE began as a consulting firm, working with Fortune 100 corporations. The company was founded by Judith E. Glaser and Richard D. Glaser, a husband and wife team with expertise in consulting and psychology. Judith was long recognized as a leader in the field of neuro-chemical organizational behavior, and published several best-selling books on improving company culture. Specializing in organizational communication, CreatingWE consults with international firms using their trademarked Conversational Intelligence and Catalyst tools to help create open, transparent company culture.
CreatingWE had a long-time working relationship with a company that makes a well-known commercial survey tool. As business continued to grow and Judith continued to refine the coaching approach of Conversational Intelligence, CreatingWE began looking to adapt how they do business. The firm first worked with the assessment company to try and expand the tool’s usability and reframe it meet the needs of CreatingWE and its clients. However, CreatingWE soon discovered that they needed a more robust solution than this company was able to provide.
CreatingWE felt they wanted to change the tool to be more than just an assessment. At the time that the corporation started looking to grow their business, CreatingWE already offered their customers three levels of options. These options are referred to as Catalyst Tools, with the first level, Trust Catalyst the only one not based on Conversational Intelligence. All three Catalyst Tools help companies open up company-wide discussions to promote business.
Yet, CreatingWE felt constrained by their current survey tool and wanted something that could bring Conversational Intelligence and Catalyst Tools to the next level. This was the moment when the company began considering the possibilities of an app. Perhaps an app could expand business and help with improving client connection?
After evaluating the options, the company decided to pursue a web app and outsource the development of it. According to CreatingWE, they decided to work with us for several reasons. InspiringApps felt like the right fit because of our company size and because we have a culture that focuses on collaboration and listening to customers. We also came highly recommended from other leaders in the industry.
CreatingWE found the InspiringApps development process to be an open partnership between the companies. CreatingWE wanted a number of modifications and our agile approach to app development made it easy to be receptive to those changes. Flexibility in designing the app helped CreatingWE feel confident about their app and its ability to meet customers where they need it. While pleased with the initial offering, CreatingWE also appreciates they can continue to work with us to further develop and evolve the functionality as they grow.
Unlike other companies that want to incorporate apps into their business models to increase efficiency, save time, or generate more revenue, CreatingWE approached the world of mobile apps with a unique goal in mind. CreatingWE wanted an app to increase business, but also to increase the space for contact and conversation. While many consulting firms focus on acquiring new customers as they solve one-off problems for clients, CreatingWE strives to foster longer term relationships with their customers.
CreatingWE has found that the app helps its coaches maintain solid connections with clients. Also, while the company already enjoyed an international presence, having a web app has been an effective method for drawing in new businesses from home and abroad. For CreatingWE, good communication is a primary objective. So, like everything else within the company, the app needed to positively contribute to generating a culture of Conversational Intelligence.
With a long track record of helping companies improve their internal culture, CreatingWE understands how to use behavioral science to enable firms to realize their potential. The web app that InspiringApps developed and continues to update for CreatingWE shows a way that the company has expanded its business model to attract new customers and to refine the experience for current customers.
If you want to learn more about organizational behavior, or about how a web app could help with improving client connection for your company, reach out to our team today.
With technology and a collaborative spirit, a meaningful new brand is born. BOULDER, CO -- After nearly a decade and a half of the same look and feel, InspiringApps is glowing up–and it only took pivot to remote work for inspiration to strike. The company, an industry-leading web and mobile app and software solutions group headquartered in Boulder, officially launched an innovative new brand and website encompassing its roots and plans for the future. A Collaborative Innovation While some companies struggled to work collaboratively and adjust to the new reality of remote teams, the InspiringApps team took on the massive challenge to become more cohesive than before. “Emerging from over a year of pandemic isolation and recognizing that InspiringApps had used the same branding for over a decade, it was the perfect time for a change. Our teams are doing amazing work for start-ups and huge enterprises alike. I welcomed a fresh perspective on our logo and color schemes,” Brad Weber, founder and president of InspiringApps shared. InspiringApps’ new logo reflects the company’s collaborative nature, combining efforts from our UI/UX and marketing teams. “We collaborated a lot remotely; we had Slack open, cameras on, and worked from shared Adobe XD artboards, moving elements around while we discussed them. It was a powerful way to leverage technology for a smoother, more collaborative process,” Becca Collins, UI/UX designer, explains. “Somehow, working remotely with shared screens produced even better results than we could have achieved if we were in the same office,” Aaron Lea, Art Director, noted. A Meaningful Brand The team started with a concept that encapsulated the InspiringApps foundation: the original location in Boulder, Colorado, the code that developers use to build web and mobile apps, and the core values the team holds at the center of everything they do. Designers visually translated these elements into three simplified shapes: a triangle to encompass the mountainous Flatirons of Boulder, and a semicolon and less-than symbol representing code. Designers merged the three symbols into an abstract I and A–the company’s abbreviated initials–for a unique and meaningful new logo. Although the company leads with intentional design with clients, rapid growth brought an increased demand for the services and little time for internal branding. For several years, the original design established the InspiringApps brand, but that logo had limitations. “The logo served us well initially, but it was hard to work with. It was time for a change,” Aaron said. A newly designed dynamic website accompanied the brand’s unveiling. On the new site, visitors can find valuable resources and downloads, case studies, and advice for companies considering a mobile or web app. The site also includes case studies from past clients to inspire new ideas. “Our goal is to provide a design and web experience that reflects our mission and core values. We’re committed to putting just as much care and intention into your project as we did with our own,” Brad shared.
9 days ago
Extensive experience with startups and enterprises encourages success in the role Boulder, CO – InspiringApps, a premier app design and development provider, announces the addition of Jonathan Laramy to the senior management team as Director of Sales. Jonathan will plan and execute InspiringApps’ sales strategy and continue the company’s steady growth with a focus on enterprise clients. Jonathan has deep experience navigating complex sales cycles with multiple project owners at all levels of the organization. With a successful history of establishing and nurturing long-term relationships with strategic customers, Jonathan brings loyalty, integrity, and transparency to the InspiringApps organization. “InspiringApps has enjoyed steady organic growth for years. I’m excited that Jonathan will help to accelerate that growth, especially with enterprise customers, which has been the source of much of our new business in recent years. Jonathan’s style and approach to sales are very much aligned with our practices at InspiringApps,” Brad Weber, president and CEO of InspiringApps, said. “App development has so much potential to improve customer experiences and help companies communicate better with their teams. I’m honored to be a part of InspiringApps, and looking forward to bringing innovative solutions to more enterprise companies,” Jonathan said. Jonathan’s experience spans various industries, including retail, manufacturing, on-demand services, real estate, property management, and music. Jonathan launched his career as a key sales manager at Move.com, one of the most successful dotcom companies of the early 2000s, and has enjoyed a successful career in sales in more than a half-dozen companies. About InspiringApps InspiringApps is a web and mobile app design and development company that crafts beautiful and engaging apps that inspire how people live, work, and play. With over 13 years in business and experience building hundreds of mobile and web apps for top global brands and startups alike, InspiringApps helps transform organizations and consumer experiences. Contact: Stephanie MikulsMarketing DirectorInspiringAppsBoulder, COstephanie@InspiringApps.comwww.InspiringApps.com
2 months ago