InspiringApps Launches New Brand and Website

9 days ago
InspiringApps Launches New Brand and Website Image

With technology and a collaborative spirit, a meaningful new brand is born. 

BOULDER, CO -- After nearly a decade and a half of the same look and feel, InspiringApps is glowing up–and it only took pivot to remote work for inspiration to strike.

The company, an industry-leading web and mobile app and software solutions group headquartered in Boulder, officially launched an innovative new brand and website encompassing its roots and plans for the future. 

inspiring apps rebrand story

A Collaborative Innovation

While some companies struggled to work collaboratively and adjust to the new reality of remote teams, the InspiringApps team took on the massive challenge to become more cohesive than before. 

“Emerging from over a year of pandemic isolation and recognizing that InspiringApps had used the same branding for over a decade, it was the perfect time for a change. Our teams are doing amazing work for start-ups and huge enterprises alike. I welcomed a fresh perspective on our logo and color schemes,” Brad Weber, founder and president of InspiringApps shared.

InspiringApps’ new logo reflects the company’s collaborative nature, combining efforts from our UI/UX and marketing teams. 

“We collaborated a lot remotely; we had Slack open, cameras on, and worked from shared Adobe XD artboards, moving elements around while we discussed them. It was a powerful way to leverage technology for a smoother, more collaborative process,” Becca Collins, UI/UX designer, explains.

“Somehow, working remotely with shared screens produced even better results than we could have achieved if we were in the same office,” Aaron Lea, Art Director, noted.

A Meaningful Brand

The team started with a concept that encapsulated the InspiringApps foundation: the original location in Boulder, Colorado, the code that developers use to build web and mobile apps, and the core values the team holds at the center of everything they do.

Designers visually translated these elements into three simplified shapes: a triangle to encompass the mountainous Flatirons of Boulder, and a semicolon and less-than symbol representing code. Designers merged the three symbols into an abstract I and A–the company’s abbreviated initials–for a unique and meaningful new logo.

Although the company leads with intentional design with clients, rapid growth brought an increased demand for the services and little time for internal branding. For several years, the original design established the InspiringApps brand, but that logo had limitations. 

“The logo served us well initially, but it was hard to work with. It was time for a change,” Aaron said.

A newly designed dynamic website accompanied the brand’s unveiling. On the new site, visitors can find valuable resources and downloads, case studies, and advice for companies considering a mobile or web app. The site also includes case studies from past clients to inspire new ideas.

“Our goal is to provide a design and web experience that reflects our mission and core values. We’re committed to putting just as much care and intention into your project as we did with our own,” Brad shared.

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InspiringApps News

Stacy Griffin Promoted To Director Of Operations At InspiringApps

Stacy brings 11 years of proven leadership to the role Boulder, CO – Inspiring Apps, a premier app design and development provider, has promoted Stacy Griffin to Director of Operations. Stacy will oversee all aspects of staffing and project delivery in this expanded role, including design, web and mobile app development, testing, and project management.Stacy joined InspiringApps in spring 2010 as a project manager. During her time in this role, she coordinated InspiringApps’ design, development, and testing teams as they delivered hundreds of custom web and mobile apps to clients. Stacy’s intimate familiarity with the company’s clients and projects, as well as team members’ unique strengths, made her a clear choice for the role. “To support our rapid growth, I’m thrilled that Stacy will manage our operations. Although she is a master of project plans, our clients and team members appreciate her level head and vast experience working on web and mobile app projects,” Brad Weber, president and CEO of InspiringApps, said. Stacy has more than 20 years in project management and is adept in AGILE, RUP, and Waterfall Management disciplines, as well as traditional project management. Her dedication to building the right teams for a project and encouraging team chemistry are keys to her success as a leader. Stacy provides project transparency through quantitative and qualitative documentation to keep projects on budget and on time. “I feel honored to work with such an amazing team at InspiringApps. Their commitment to doing great work makes what I do incredibly rewarding. I’m looking forward to helping our team and the company continue to grow,” Stacy said. Stacy holds a B.S. in Management and Quantitative Methods/Marketing from Illinois State University and an M.S. in computer science from DePaul University, as well as PMP credentials. About InspiringAppsInspiringApps is an app design and development company that builds beautiful and engaging apps that inspire how people live, work, and play. With over 13 years in business and experience building hundreds of mobile and web apps for top global brands and startups alike, InspiringApps helps transform the way organizations communicate. Contact: Stephanie MikulsPhone: 303.635.6244Email: stephanie@inspiringapps.comWeb: www.InspiringApps.com

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